Inbox Insight

OCTOBER 5, 2020

Inbox Insight are excited to announce nominations for two categories in The Drum B2B Awards: Best Digital Campaign Best Use of Data/Insights. Inbox Insight and Automation Anywhere collaborated, using personalized multi-channel tactics to drive traffic and generate high-quality, multi-touch engagements. The Results.

Lead Ranking 98

Lead Ranking Multi-Channel B2B Lead Scoring 98

The Point

JUNE 20, 2018

If you already have good content, adapted for different personas or industries, the technology to drive automated, multi-touch nurture emails, and a willing and capable sales team, you may not need a full-blown ABM solution, at least not at first. Add a solution like Engagio Playmaker to coordinate plays between departments.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

SalesIntel

AUGUST 11, 2023

Enter intent data and VisitorIntel —a duo that takes your targeted lists and transforms them into a machine for harvesting buyer demand. Master the Art of Multi-Channel Engagement The lead generation mantra of “don’t put all your eggs in one basket” couldn’t be more important.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Allocation Lead Scoring 40

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. This comprehensive and unified data-driven approach accelerates the sales pipeline and helps convert your best accounts faster.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

PureB2B

MAY 30, 2022

Account-based marketing involves delivering relevant messages to high-value prospects using the most effective channels. First-party data such as website visits, social listening, marketing engagement metrics, and sales intelligence are used to identify prospects showing active interest in the product or solution.

Account Based Marketing 62

Account Based Marketing ABM Work Management Touchpoints 62

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

Inbox Insight

AUGUST 12, 2019

As B2B marketers, we have to work harder to sustain the interest of our target audiences through delivering a range of intelligent communications triggered at crucial buyer journey touchpoints. How can I start building out a multi-channel nurture program? Do email nurture programs still work?

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Inbox Insight

JULY 15, 2019

which touchpoints are critical for engagement. what channels they frequently use. Having this insight makes planning and executing your demand generation program a whole lot more effective and is required if you wish to compete in today’s data savvy marketing environment. what influences their buying criteria.

Demand Generation 75

Demand Generation Demand Generation Agencies Traffic Demand 75

Zoominfo

OCTOBER 21, 2021

Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

6sense

DECEMBER 17, 2021

It’s the holy grail: You’ve brought messaging consistency and reliability to your entire Go-To-Market effort — and you’ve done it across all digital channels. You still haven’t covered every channel. These solutions instruct sellers on how to best engage buyers through digital marketing and direct sales touchpoints. .

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

SalesIntel

JULY 12, 2021

75% of marketers say direct mail is the best channel to reach the C-Suite and 84% agree that it improves multi-channel campaign performance. The free Chrome extension can also be used beyond LinkedIn to gather data for key influencers by simply visiting their company website. Capture intent. Integrate products.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. If you are using a data provider, you can also quickly refer to company firmographic, technographic, and buyer intent data. . You can reduce the necessary dials per conversation by having the right tools and data.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Content is studded everywhere on the digital channel. Define Your Target Persona: Doing the basics correctly matters the most.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Terminus

APRIL 26, 2022

We’ve brainstormed, tested, and executed four amazing multi-channel campaigns built for teams who have enough ABM experience in their arsenal to make the magic happen, but are ready for some fresh inspiration. In this blog post, we’ll break down a few campaigns highlighted in our Crawl, Walk, Run Multi-Channel ABM Playbook.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Hubspot

JANUARY 4, 2021

Every ad dollar spent, every choice of channel and platform, every social post, every inch of shelf space, and every conference or trade show will be evaluated through the lens of what a brand's marketing decisions say about who they are and what they stand for," says Tim Linberg , Chief Experience Officer at Verndale.

Trends 101

Trends Marketing AI Work Management Planning 101

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Zoominfo

OCTOBER 20, 2023

With a multi-step email prospecting motion, you can craft messaging that appeals to specific customer pain points, showcase several different use cases of your products or services, and invite engagement in multiple ways. More touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. Our pro tip?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Touchpoints Multi-Channel 130

Televerde

SEPTEMBER 5, 2019

Sales engagement tools also allow the team to align with marketing around key touchpoints to ensure the journey is as smooth as can be. Then we utilize a combination of our lead scoring and third-party intent data to prioritize who we should prospect to first. We pull down a list of ICP accounts and prospects.

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Top of Funnel Marketing Qualified Leads 40

Zoominfo

NOVEMBER 9, 2020

Understanding just how active a prospect is can be measured through third-party intent data, such as surges in online search and consumption of content related to specific topics related to a product or service. Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Madison Logic

SEPTEMBER 26, 2023

By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive more awareness and higher engagement from pipeline to revenue with ABM Connected TV as part of their multi-channel, account-based approach.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Enterprise Management 52

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – First, consider focusing ABM programs on accounts that are currently showing signs of being in-market, either via anonymous first-party web engagement or third-party intent data.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Madison Logic

SEPTEMBER 26, 2023

Staying top of mind isn’t just about individual touchpoints. With the release of ABM Connected TV , you can now harness our industry-leading data-driven approach to more precisely target and surround buyers wherever they are. Today’s buying committees are bigger and take longer to evaluate purchase decisions. TV screens.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Cable 52

Madison Logic

MARCH 26, 2024

Understanding how to leverage each media channel allows you to quickly craft personalized nurture paths that urge decision-makers through the funnel and helps ensure that the right message reaches decision-makers at the right time in the right place. Retargeting becomes invaluable during the consideration stage.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – First, consider focusing ABM programs on accounts that are currently showing signs of being in-market, either via anonymous first-party web engagement or third-party intent data.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Strategic-IC

OCTOBER 12, 2021

Remember that your ABM target list should be dynamic as you promote and demote accounts based on the latest data. To get ahead with account selection: “Intent data allows you to really hone in on, with laser precision and zero waste, the opportunities that are most likely to convert.” - Jon Clarke, Founder at Cyance.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. Stage 4: Intent The intent stage is where a prospect has shown a clear intention to make a purchase. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Inbox Insight

JULY 7, 2020

Therefore, delighting customers requires the right kind of content with multiple touchpoints. For tech companies, that means staying one step ahead at all times and using IT intent data to shape strategy. But the B2B technology buying cycle is long and complex, and is rarely straight-forward. When do buyers plan?

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

Inbox Insight

APRIL 20, 2023

Owned channel tactic Identify who the key influencers are in your field of expertise and build strategic partnerships. This may take the shape of contributor articles on your owned channels or co-sponsorship of a prime asset such as a research report. This is crucial if you’re aiming to achieve multi touchpoint engagements.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Inbox Insight

MAY 10, 2022

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy? What repurposing techniques are key to achieving this?

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Engagio

MARCH 20, 2019

Multi-channel interactions : customers interact with businesses on multiple channels, online and offline. Connecting channel specific identities is tough. Single marketing channel. Multiple channel interactions. Set of user actions (“events”, “touchpoints” or ”activities”). Multi-Channel.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

Engagio

FEBRUARY 25, 2021

The numerous technologies and siloed data within each technology can easily overwhelm the marketers who evaluate them. Besides, B2B buyers’ interactions with brands are omnichannel and multi-device. Intent (content prospects consume on the internet). First-party data (directly from your website).

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Inbox Insight

FEBRUARY 2, 2021

Owned channel tactic. This may take the shape of contributor articles on your owned channels or co-sponsorship of a prime asset such as a research report. Third party channel tactic. 44% of our survey participants say third party publishers are an effective channel. The Principle of Reciprocity. Final thought.

Thought Leadership 75

Thought Leadership B2B Thought Leadership Top of Funnel Peer-to-peer 75

Inbox Insight

OCTOBER 22, 2019

The quick-win tactics of collecting large volumes of leads from a single outbound campaign to fuel your sales pipeline, are rapidly being replaced with a longer-term, multi-faceted approach. A conversion strategy will help you identify how to coordinate all your touchpoints in the most optimized way to generate real value for your audience.

Lead Generation 75

Lead Generation Lead Scoring Lead Ranking Generation 75

Inbox Insight

NOVEMBER 13, 2018

This is achieved through connecting the right content, to the right audiences, at the right time, using the best channels. When it comes to thinking of compelling topics and deciding which formats are the most readable for your audience segments, the following considerations are essential: What channels do they use? Paid media.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

QuanticMind

JANUARY 17, 2020

Maximizing Data Insights to Target Micro-moments at Scale. Advertising platforms today offer a huge opportunity to automatically target and convert leads once they show purchase intent. QuanticMind, for example, uses machine learning technology to process large amounts of audience demographic and intent data.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Inbox Insight

JANUARY 6, 2021

distributing different content across multiple channels (28%). of B2B marketers saying multi-touch MQLs are part of their strategy. It’s here you can begin understanding where key touchpoints lie for engaging your audience and, as importantly, the context in which your engagement will be received. Targeted Programmatic.

Demand Generation 96

Demand Generation Webinar Metrics B2B Thought Leadership Marketing & Strategy 96