Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Top Rank Marketing

OCTOBER 17, 2023

The Sales Cycle and Webinars: With traditional B2B sales cycles spanning 6-9 months, webinars offer an opportunity to break the monotony. They can impact the top, middle, and bottom of the sales funnel, accelerating deal velocity. These insights can inform who the buyer is, enabling better engagement.

Webinar Metrics 139

Webinar Metrics Forrester Top of Funnel Research 139

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Zoominfo

JULY 5, 2023

They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market. Sendoso used intent spikes to see which accounts were searching specifically for their product or searching for related keywords like “direct mail automation.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. So, why isn’t intent data enough? Sitting around waiting for intent signals is a passive approach.

Top of Funnel 112

Top of Funnel Activities Intent Signal Advertising Channels 112

Martech

JULY 18, 2022

Only half are able to deliver content based on where the buyer is in the sales cycle. This is usually done via de-anonymized web traffic and third-party intent signals. Nearly the same amount (47%) are able to recommend content to web visitors. Furthermore, only 38% can track content consumption without gating it.

Digital Experience Platform 103

Digital Experience Platform Intent Signal Account Based Marketing ABM 103

SalesIntel

APRIL 15, 2024

Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Only B2B

FEBRUARY 21, 2024

Let’s delve deep into Intent Data in Personalized B2B Marketing. Must Read: First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences Diving Deeper: Types of Intent Signals in B2B Now, intent data isn’t a one-size-fits-all solution. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals.

Top of Funnel 132

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 132

Zoominfo

DECEMBER 28, 2020

Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line. Here’s what that would look like on the ground. Identify new prospects.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

JANUARY 29, 2024

These lists can also be valuable for generating advertising audiences, often layered with intent signals that pertain to the problem your solution solves. Dig deeper: 6 winning strategies to shorten your B2B sales cycle Get MarTech! In your inbox. Business email address Subscribe Processing.

Lead Ranking 119

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 119

Zoominfo

MAY 27, 2021

Erwin van der Vlist, CEO and founder of Speakap , experienced the power of Streaming Intent firsthand: “We recently closed three opportunities in half the time of our typical sales cycle. Access to ZoomInfo Streaming Intent is like having a superpower.”.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

APRIL 30, 2024

Intent Signals: Identify and track the accounts that are researching your offerings or similar offerings that your competitors are offering. Keeping these attributes in mind, marketers and sales should team up to create a list of accounts to target and prioritize.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Martech

NOVEMBER 8, 2023

This last group consists of those prospects that need super deep price discounts during the sales cycle, are more challenging to onboard, complain and want refunds and suck the life out of your customer success and account teams. The ICP doesn’t change because of interactions or intent signals.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Marketing Management Intent Signal 118

Zoominfo

MAY 16, 2022

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals. This will make your automation solutions run smoothly and your salespeople happy.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Martech

JUNE 3, 2022

She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. ” She suggested marketers develop methods for measuring account engagement — both from a marketing and a sales side.

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 112

Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

MAY 15, 2024

Expansion campaigns are often considered as post-sales initiatives that help extend the customer’s lifetime value (CLV), which impacts company revenue goals. Grow with Them with Better Intent Signals from Madison Logic Pre- and post-sales data is vital to understand how to retain customers—and how to expand with them.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

OCTOBER 20, 2021

With this information, marketing and sales teams can target a certain profile and provide a customized approach to boost the possibility of a purchase decision. Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Zoominfo

AUGUST 16, 2021

Erwin van der Vlist, CEO and founder of Speakap , experienced the power of Streaming Intent firsthand: “We recently closed three opportunities in half the time of our typical sales cycle. Access to ZoomInfo Streaming Intent is like having a superpower.”

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6–18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

SalesIntel

JULY 10, 2023

This data helps sales and marketing teams prioritize their efforts and resources on prospects more likely to convert, leading to a higher return on investment (ROI) and increased revenue. Personalize Outreach Efforts: With intent data, businesses can tailor their messages and campaigns to align with prospects’ interests and needs.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

PureB2B

FEBRUARY 3, 2022

How exactly does AI streamline the B2B sales cycle? Here are three ways AI drives efficiency for sales teams looking to get personal with potential buyers: Profiling & Prioritization of Prospects. So, when sales teams leverage AI to speed the sales cycle, they can use all that extra time to do what they do best—sell!

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Choozle

SEPTEMBER 9, 2020

We can craft audiences based on the number of intent signals Cross Pixel receives. If you want to be very sure a user is showing intent, we could ask only to include users who have shown at least three intent signals on keywords. We can adjust the recency of audiences to best mirror sales cycles.

Practices 55

Practices Optimization Intent Signal Advertising Agencies 55

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

DemandBase

MAY 26, 2020

Sales teams that align with marketing to practice ABM see more efficient sales cycles. Sales works closely with Marketing to define targets, messaging, and cadence. With ABM, intent signals run deep. It’s like getting to the wedding after the cake’s been served. Basically, you missed the party.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Content4Demand

SEPTEMBER 17, 2021

Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. And he warns against viewing intent signal data as a “silver bullet,” recommending instead that B2B marketers view it as a compass for content strategy.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

NetLine

AUGUST 31, 2023

INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes.

Intent 52

Intent Intent Signal Salesforce.com Ideal Customer Profiles 52