Zoominfo

SEPTEMBER 22, 2023

But not all intent data is created equal. There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Maybe there’s a product out there that can automate most of the work you spend half your day working on. Because the whole point of your product or service is to solve a problem, right? Types of Customer Pain Points.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

MAY 31, 2023

The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. You can start by taking a page out of our very own ZoomInfo GTM playbook.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Zoominfo

MAY 23, 2023

In a market that rewards efficiency, scalability, and automation, intent data can be the ingredient that helps GTM teams of all sizes unlock their potential and win faster than ever. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

OCTOBER 13, 2023

Implied consent, in this context, means that the product or service you intend to market will be directly related to the business needs of your target audience. As such, utilizing ZoomInfo to find businesses that are in the market for your products and services will help you meet the bar for implied consent.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

MAY 27, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

MARCH 29, 2023

At ZoomInfo, we want sales teams to reach out to prospects who visit our website in less than 90 seconds. Not only can you capture more leads instantly, but you can also track external moves, website visits, and intent signals all with a simple click. And above all, know how your product or service can make their jobs easier.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Automation can notify reps immediately of buying signals from prospective customers.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. . ZoomInfo Salesforce Sync for Territory Management.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. Contradiction?

Lead Ranking 113

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 113

Zoominfo

AUGUST 16, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? That’d be something.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Maybe there’s a product out there that can automate most of the work you spend half your day working on. ZoomInfo MarketingOS Finally, ABM with data you can trust. In other words, they have pain points they need fixing.

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

FEBRUARY 3, 2023

But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. Display and Search Ads Display ads target prospects who may or may not know about your product or service.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

SEPTEMBER 7, 2021

It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It Scoops , a feature in the ZoomInfo platform, offers a good example of small data. It is powerful to know when a champion of your product switches jobs to another company because it immediately opens the door for another sale to that person.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Zoominfo

JULY 12, 2021

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JULY 13, 2023

At ZoomInfo, we tend to think of a successful customer retention and expansion strategy as having three key phases: planning, execution, and enablement. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Here’s how we put it all together.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Buyer intent signals. Image: ZoomInfo. Image: ZoomInfo.

Intent 90

Intent Intent Signal Campaigns Zoominfo 90

Zoominfo

DECEMBER 28, 2020

Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. How to spot buying signals. They visit websites where they read blog posts, watch product videos, or download a guide. says Russell Van Leuven, General Manager, ZoomInfo. Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

JANUARY 26, 2021

Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. At ZoomInfo, we’re always working to enable you to be the best. Engaging Multiple Stakeholders.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ).

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

JULY 20, 2021

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Zoominfo

JULY 25, 2023

Your products and services themselves can even be shaped by this information to ensure you’re always offering exactly what your TAM wants and expects — and staying one step ahead of the competition. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

AUGUST 3, 2022

What other products or services do your customers currently use? Do: Research Customers in your Total Addressable Market Your total addressable market (TAM) represents the overall revenue opportunity for a given set of products or services. Let’s say a prospect goes from your product page to the pricing page.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

MAY 25, 2022

They were able to fully automate the process of data gathering, cleansing, and delivery by using ZoomInfo’s Enterprise API in Europe. The system enriched Red Sift’s Salesforce data in real time, giving the entire sales organization an instant boost in productivity. “If

Zoominfo 100

Zoominfo Business Marketing Analytics Tools Intent Signal 100

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. Demandbase provides insights into contacts, company details, and buying signals.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Only B2B

OCTOBER 13, 2021

This allows them to make decisions based on information about which companies are actively exploring various products. Bombora also has a wealth of information, guidelines, and statistics on how to use intent data effectively. Demandbase clients may win better sales quicker by integrating these products into one simple solution.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

Buying Cycle 104

Buying Cycle Intent Buy Intent Signal 104

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Who is most likely to buy and when?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

SEPTEMBER 20, 2021

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. The data may indicate that the account is looking at similar products to yours. The intent signal data also provides upsell and cross-sell opportunities.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

DECEMBER 28, 2020

Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. How to Spot Buying Signals When B2B buyers need to solve a problem, they start researching online. They visit websites where they read blog posts, watch product videos, or download a guide.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

SEPTEMBER 7, 2021

Triggers Customer has a lower package at quarter end or year end A customer life cycle Positive intent signals toward a given product feature Action Initiate an email sequence followed by a rep call Showing them additional features they’d be missing could spark more interest.

Campaigns 100

Campaigns Intent Signal Intent Features 100