SalesIntel

JULY 26, 2021

And what role does intent data play in that process? But after they started using SalesIntel and built their campaigns around intent data, they registered a 10X jump in those metrics. They increased their engagements by 5X and conversions by 10X by using intent data to strategize and run their campaigns.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Case Studies 98

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Inbox Insight

DECEMBER 1, 2020

Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Misunderstanding the value of third-party intent data. Research shows that 45% of companies use just one source of intent data – either first-party or third-party.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent Data vs. Predictive Data.

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. Types of Intent Data. First-Party Intent Data is the data you collect about your own users.

Intent Data 116

Intent Data Intent Top of Funnel Marketing Automation Services 116

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. This also depends on the type of intent data you are using.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. That role, he says, is to become “architects of the customer journey.”.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent should be a compass for your content strategy, not a map.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Leadspace

SEPTEMBER 17, 2018

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy. To do that, you need accurate, relevant underlying data.

Intent Data 86

Intent Data Lead Ranking Lead Scoring Intent 86

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? They go online, research, seek answers, and learn about tips, tricks, and products.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent. Browsing intent. What is it?

Intent Data 98

Intent Data Demand Generation Agencies Demand Generation Intent 98

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. This can be tracked using first party data as well as third party data.

Intent Data 104

Intent Data Demand Generation Intent Lead Scoring 104

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. Tools like email marketing benefit greatly from this strategy.

Demand Generation 76

Demand Generation Intent Data Demand Generation Agencies Intent 76

Inbox Insight

NOVEMBER 2, 2020

Customer data has become a business asset beyond imagination, with endless opportunities for Marketing and Sales to create seamless B2B customer experiences. The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel.

Intent Data 94

Intent Data Intent Top of Funnel Marketing & Strategy 94

Zoominfo

DECEMBER 15, 2020

B2B Tips for Sales, Marketing, Recruitment, and More. So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. Find More Selling Opportunities with Buyer Intent Data.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How else can B2B marketers use intent data to optimize content?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. It’s always great to have real data to use at the formulation stage.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. Tools like email marketing benefit greatly from this strategy.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Anteriad

JANUARY 3, 2023

Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail. In fact, the internet is full of recipes, tips and tricks, methodologies and “how to” guides on what it takes to make your leads sing and your pipelines hum.

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. Tools like email marketing benefit greatly from this strategy.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Adobe Experience Cloud Blog

APRIL 11, 2017

In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? To implement real-time, intent-based email marketing, you need intent data.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

JULY 7, 2017

Social media intent data can help fill this blind spot. How is Social Intent Data Used? Using behavioral data to improve lead scoring has been around for years, but until recently, marketers have not had the technology necessary to score social activities. There is no doubt that social media data is noisy.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. Pro Tip: Confidence is critical for engaging the C-suite.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. 10 Tips for B2B Content Syndication.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Navigate the Channel

OCTOBER 3, 2017

One idea that is gaining an enormous amount of traction – with good reason – is intent data. Intent data, is at its core, a tool for marketers that closely resembles big data. Intent data takes big data one step further. Intent Data as Context.

Intent Data 56

Intent Data Intent Top of Funnel Aggregators 56

Zoominfo

JANUARY 23, 2021

Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. But it doesn’t hurt to have an arsenal of tips and tricks up your sleeve. However, the lists they create in the CRM are only as good as the data going into them. Let’s jump in.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Heinz Marketing

OCTOBER 19, 2019

6 Ways to Supercharge Your ABM With Intent Data. ABM has become an essential part of B2B marketing, here are some great ways to use intent data to supercharge your ABM efforts. Thanks for the tips, Kate Athmer. Great tips, Cody Bernard. Prospecting and leading have more in common than you might think.

Intent Data 42

Intent Data Intent Account Based Marketing ABM 42

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

SalesIntel

MARCH 22, 2024

Have you ever found yourself repeatedly searching for “sales call tips” or “cold calling tips” online, only to be disappointed by the lack of actionable advice from real sales professionals? Let’s explore his expert tips and how they can transform cold-calling efforts for better results.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

SalesIntel

MARCH 22, 2024

Have you ever found yourself repeatedly searching for “sales call tips” or “cold calling tips” online, only to be disappointed by the lack of actionable advice from real sales professionals? Let’s explore his expert tips and how they can transform cold-calling efforts for better results.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52