Kaon

JULY 23, 2018

If salespeople can’t distill complex, competitive product and solution information into concise and articulate value propositions, they will not be effective. How will it help prospects do their jobs better? Understanding multi-buyers’ needs. Consumers, whether B2C or B2B, are the target of myriad advertisements and sales tactics.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

AUGUST 16, 2017

Kaon AR works on all Tango-enabled devices and personalizes the B2B marketing and sales experience. This kind of capability could be transformative for B2B companies, improving sales, decreasing costs and informing better purchasing decisions.”. Mixed reality offers an incredible potential to improve the way businesses operate.

Press 133

Press B2B Lead Ranking Trade Show 133

Kaon

JANUARY 8, 2016

.” The two primary considerations that should be the focus of sales and marketing teams for companies that have complex solutions are: What are the most important differentiated value propositions that our prospects need to understand so that they will be better informed and will make the best buying decisions?

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

FEBRUARY 15, 2017

The report claims that AR allows companies to better personalize their products/services to the consumer’s frame of reference. As customers interact with the AR application, they absorb more information because they are so emotionally connected to the experience itself.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

JULY 6, 2016

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Uncertainty.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

MARCH 24, 2016

Engagement is all about a bidirectional interaction, wherein the customer is not a passive recipient of information, but rather plays an active role by asking questions, driving the direction of the discussion, and deciding when and where to dive into details. This emotion builds a visceral connection to the experience.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

DECEMBER 5, 2016

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Check out Kaon Interactive for more information. . Original article published on Mobile Marketer.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

JULY 29, 2016

To understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena, the paper identifies primary sentiments of populations in many markets. For additional information from Kaon Interactive, please visit here. Uncertainty. Originally posted on MediaPost.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

SEPTEMBER 15, 2015

Below is my personal recap (1 of 9) from the breakout sessions I attended and my key takeaways from each session. Intersection of Content and Social Media, presented by Sonia Simone from Copyblogger. “The content and the conservation are a celebration of the customer and his/her experience.”-Sonia ”-Sonia Simone.

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

SEPTEMBER 23, 2015

Therefore, you need to start thinking of the buyers journey: Awareness- when a person realizes there is something wrong. Don’t tell them information they already know, feed them new insights and pain point s. Many studies show that 2/3 of a buyers research is completed before even reaching out to sales.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

JUNE 16, 2015

There’s a false perception that the millennial generation has the attention span of a gnat; it is that they have been trained to digest a high frequency of information. Shorter attention spans are having a profound impact on marketers because they have to work harder to win and sustain attention. Social Media Channels are Essential.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

FEBRUARY 11, 2016

If prospects are drawing the wrong conclusions about our solutions, or not understanding our competitive differentiation, addressing those issues early on in their information-gathering processes is critical to establishing a solid foundation for sales success later. What’s best for my career? What’s best for me, individually?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

AUGUST 2, 2017

When it makes sense to overlay marketing information on a real-world scene (say, for example, showing a unique internal product feature that can’t be seen from the outside), then there is a memorable and meaningful association of the technology to the marketing message. Schedule a Kaon AR® or Kaon VR® demo!

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

MARCH 25, 2020

With travel restrictions, office closures, and quarantines, it is vital to keep lines of communication open and maintain communication that is as engaging as in-person meetings. There is also the opportunity to hold previously in-person events online. Video Conferencing. Virtual Events.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

JULY 14, 2015

Using content marketing to deliver a compelling story allows marketers to build an emotional connection with the audience, bringing to life the information and making it relevant, interesting, and useful. When multiple senses are employed in processing information, the level of retention increases. Make content personal.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

SEPTEMBER 26, 2019

It truly has a work environment that embodies the team and family spirit that fosters company success and personal fulfillment.”. What do you love most about working at Kaon? The one thing I love most about working at Kaon is the culture. Peter McGurrin, Senior Director, Strategic Accounts.

Class 30

Class Enterprise Management Work Management Marketing Management 30