Crimson Marketing

MARCH 12, 2015

It should come as no surprise, then, that traditional brick and mortar retail is seeking ways to evolve and keep pace with the level of service and personalization offered by online shopping. He’s responsible for corporate brand and product marketing, as well as advising on market interests and requirements to inform product development.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

MAY 1, 2015

B2B buyers…find their buying decisions influenced by information from hundreds of different sources. Social proof: Roughly 22% of all B2B buyers explicitly use the recommendations of their social media networks to inform their purchasing decisions. The Buying Process is More Competitive.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

MARCH 22, 2013

In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had none. Mr. Pink contends that we are now in the age of information symmetry.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

FEBRUARY 23, 2015

Engaged and informed buyers constitute 42% of those who “use digital tools for both consideration and the more intensive evaluation stages of their journeys.” ” Fully digital buyers use digital tools throughout their entire buyer’s journey (“they complete their purchase online”).

Brand Identity 100

Brand Identity Branding Touchpoints Word of Mouth 100

Crimson Marketing

DECEMBER 11, 2014

” One of the biggest benefits of predictive analytics is that marketers can see daily results of their online advertising activities in real time. Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . ” The Move Towards Simplifying Marketing.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JANUARY 28, 2015

.” The travel industry is 75% more likely than other industries to invest in online advertising . “Content creation is a top investment for 43% of information technology companies, which is 54% more than other industries.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Crimson Marketing

MAY 18, 2015

This is what real thought leadership is about — knowing your topic extremely well and pushing out informed, creative content. ThoughtLeadership is knowing your topic extremely well and pushing out informed content Click To Tweet. In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

JULY 31, 2014

Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

FEBRUARY 28, 2013

Consider this: because Google+ users can circle your company page, it means they have opted in to receive information from you without having to fill out any forms or communicate via email. This means you can provide that person with highly useful and specific information, instead of just a general communication blast.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

FEBRUARY 19, 2015

Marketers have access only to the customer data “of individuals who have visited your owned digital properties or viewed your online ads,” which does not provide a holistic view of who are your customers. . Customer Data is Biased. ” This means, in many cases, the buyer’s journey is unclear. . ” 5.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

FEBRUARY 6, 2014

Nearly half of buyers believe they are better informed than sales reps: 49.5% Nearly half of buyers believe they are better informed than sales reps: 49.5% 68% trust online customer views and opinions. Double the average site conversion. Measurable Success . Digital means trackable Big Data. New Buying Habits. Consumer Trust.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. The first step is to build up a database of recipients that have expressly stated they want to receive your messages and have up-to-date information. Clean your email contacts database.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

MARCH 16, 2015

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Clearly one of the key factors is the online experience of “endless aisles.”

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JULY 16, 2014

The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . It takes just four hours from its inception on Twitter for a search topic to spike on Google trends.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

FEBRUARY 18, 2015

are spending more of their time and corporate budgets online than ever:” 68% of B2B buyers purchase goods online, compared to 57% last year. Source: Digital Information World. “B2B buyers in the U.S Click To Tweet. “The Internet has intervened in the traditional B2B purchase process.

B2B Marketing 100

B2B Marketing B2B Mobile Marketing Budget Programs 100

Crimson Marketing

JUNE 6, 2013

6: information where you are. #7: “You must employ analytics to make sense of all the data available online as well as using tools to analyze unstructured data, including images.” . #4: social media. #5: 5: increased usage. #6: 7: wearables/ drivables. #8: 8: knowledge gap. #9: 9: advertising opportunities. #10:

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

AUGUST 16, 2013

These fast easy payment options are the future of online payment. Soon typing in your credit card information might just be a step too hard for consumers. Explore digital wallet options. Google wallet is growing steadily and will follow suite with the likes of Paypal. Social Media Examiner ). Image: Courtesy of Marqui.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

SEPTEMBER 25, 2013

Online audiences have little patience & grow bored easily. Whatever you plan to use as your online image, make sure you establish it and stick to it. You’ll conduct yourself online with more confidence and expertise if you’ve done your homework. . Digital Information World/Social Media Today ).

Social Media 100

Social Media Tips Ad Building Media 100

Crimson Marketing

NOVEMBER 4, 2013

Small and medium B2B businesses with at least 50 Twitter followers generate twice as many online leads and benfit more froms social media marketing than larger businesses. 80% of businesses use social media sites to extract information relating to competitiors. LinkedIn By the Numbers: 47% of B2B marketers actively use LinkedIn.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 26, 2013

Online audiences have little patience & grow bored easily. Whatever you plan to use as your online image, make sure you establish it and stick to it. You’ll conduct yourself online with more confidence and expertise if you’ve done your homework. . Digital Information World/Social Media Today ).

Social Media 100

Social Media Media Ad Building Tips 100

Crimson Marketing

JULY 9, 2015

Neuroscientists suggest that “intuition” is really the result of unconscious, parallel processing of vast amounts of information constantly washing over us, information we’re not paying direct attention to. Every interaction provides a rich source of information about buyer behavior. Paychex now had insight.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100