Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The hard part is mapping out the information delivery process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

SnapApp

FEBRUARY 23, 2016

And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. Content should educate and inform rather than interrupt and sell. As an event marketing manager, sometimes you look at your calendar and just think that you're crazy.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

LeadSloth

AUGUST 11, 2009

If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

NuSpark Consulting

DECEMBER 5, 2011

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

Paid Content 212

Paid Content CMS Development Design Optimization 212

markempa

FEBRUARY 9, 2015

How do you build your library of relevant lead nurturing content ? Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The hard part is mapping out the information delivery process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. Rather than devoting a small amount of budget across all digital channels, take the time to study the channels most frequently used by your buyers and prospects – while narrowing the channels being used could limit reach, you will be driving more relevant traffic to your digital assets that have a higher chance of converting.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Remember, even the most informative podcast in the world won’t gain listener traction if the host isn’t popular with your audience. million episodes ( source ). Repurpose and redistribute.

B2B 176

B2B RSS Microsite Skype 176

ClearVoice

JULY 12, 2022

ABM is specifically designed to offer these perks: Better informed strategies. With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. Relevant content for today’s customers. White papers. What’s a white paper?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. They identified their target audience and monitored social media platforms for relevant topics and conversation. Integrate internally with their teams.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. Unique: people are most likely to pass along content that is new or different—information, a point of view, or a collection / presentation of data that they haven’t seen before. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. “You’re not informing. Then pick a microsite. converting site visitors on a piece of gated content.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Take this quiz” is a much more compelling CTA than “Download this paper.”. . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Sharpspring

JANUARY 10, 2019

Part of what makes Buzzfeed content so popular and relevant are the many quizzes they create to engage their audience: Interactive content can also serve as a tool to educate audiences about their needs and what your business has to offer. It offers a break from the passive content consumption that dominates how people surf the web today.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Content Marketing Institute

OCTOBER 8, 2018

how much of the video is watched), play rate, shares, clicks, and conversions are more valuable metrics to track to better inform your video marketing strategy. Yet, if you go for a leaner 90 seconds, you’re worried too much powerful information will be left out. No one post can provide all relevant tools in the space.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Customer Experience Matrix

OCTOBER 11, 2006

The question with vendor white papers is not whether they are self-serving—that’s inevitable—but whether they are useful as well. The best you can usually hope for is that the information will be accurate and relevant, even if not objective or complete. Fair enough.

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

JULY 1, 2020

Brands who offer relevant, useful content are viewed as thought leaders in their industry, which helps to build brand trust and authority. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

” Since content marketing itself is no longer a differentiator, practitioners are asking questions like: how can I efficiently create a steady stream of fresh, relevant content? ” If you’ve got older content that is still relevant to buyers, refresh it to keep it current with the state of your industry.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Madison Logic

MARCH 25, 2022

In-depth knowledge of an account and the individuals who form the buying committee allows you to create highly relevant, attention-grabbing messaging. In turn, this can be used to inform your subsequent nurturing to make it more effective. One of the cornerstones of ABM is delivering highly relevant content tailored to the prospect.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

JULY 7, 2017

It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams. Interactive forms and quizzes allow you to get additional information that helps you prequalify the converter. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118