NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Prospect downloads a white paper on Technical Solutions: 15 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Content4Demand

DECEMBER 6, 2018

Even more (75%) buyers said that by the year 2020, they expect companies to anticipate their needs and serve relevant suggestions. . . Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Biznology

JUNE 6, 2012

No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Hyphens are the equivalent of the Boolean or connector, which allows Google to determine that the page is relevant to all of the keywords in any combination.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

markempa

AUGUST 17, 2007

How do you build your library of relevant lead nurturing content? A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SnapApp

FEBRUARY 22, 2016

And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

LeadSloth

AUGUST 11, 2009

If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Jep: What are you tips for creating effective landing pages and/or microsites? Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

FEBRUARY 23, 2016

And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. ” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Building the logic behind the nurturing process is the hard part.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. You want to make sure your content is relevant to the target buyer personas, but also prepared in the formats your audiences most prefer.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Only display the content that the web visitor will find relevant or you won’t find them there very long.

Tactics 100

Tactics Automation Personalization Planning 100

Online Marketing Institute

DECEMBER 5, 2011

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). After all, the good systems present you with a quality collection of relevant documents from which to select the ones most interesting to your customers.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

markempa

FEBRUARY 9, 2015

How do you build your library of relevant lead nurturing content ? Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

JULY 10, 2018

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. Special-Purpose SEO Tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. Rather than devoting a small amount of budget across all digital channels, take the time to study the channels most frequently used by your buyers and prospects – while narrowing the channels being used could limit reach, you will be driving more relevant traffic to your digital assets that have a higher chance of converting.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Zoominfo

SEPTEMBER 23, 2018

Here are some important factors you must consider: Subject: In order to reach your target audience, the subject of your podcast should be relevant to both your ideal customers’ interests and your products and services. Quotes from your podcasts can be reused in infographics, white papers, and e-books. Repurpose and redistribute.

B2B 176

B2B RSS Microsite Skype 176

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. We built a microsite, an area on our website devoted to influencer marketing. Mention created a microsite to serve as one-stop content shop for #influencermarketing, says @mrwhatman.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

ClearVoice

JULY 12, 2022

Relevant content for today’s customers. Marketing assets come with the promise of meeting the customer just where they are at — bringing a freshness, relevance, and usefulness that older B2B marketing strategies can’t quite keep up with. White papers. What’s a white paper? Scalable at cost.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. They identified their target audience and monitored social media platforms for relevant topics and conversation. Integrate internally with their teams.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. On LinkedIn, search for relevant groups, then connect with members of those groups. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. Case studies.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Then pick a microsite. A microsite offers a low-risk venue to do that without confusing customers and other visitors.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. After having registered, the partners gained access to case studies, white papers as well as an array of sales tools.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Vidyard

DECEMBER 9, 2014

Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy. Cetera Financial Group had these types of nurturing goals in mind early in 2014.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Take this quiz” is a much more compelling CTA than “Download this paper.”. . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

NuSpark Consulting

MARCH 10, 2012

It now becomes the job of the website itself to create a compelling story so that the prospect bookmarks the website for when he’s ready to research further, or is ready to contact sales immediately because of the relevant message that solves his business needs. Landing pages and microsites are designed to generate leads.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Content Marketing Institute

OCTOBER 8, 2018

In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. No one post can provide all relevant tools in the space. Yet, if you go for a leaner 90 seconds, you’re worried too much powerful information will be left out.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Sharpspring

JANUARY 10, 2019

Part of what makes Buzzfeed content so popular and relevant are the many quizzes they create to engage their audience: Interactive content can also serve as a tool to educate audiences about their needs and what your business has to offer. It offers a break from the passive content consumption that dominates how people surf the web today.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Webbiquity

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Customer Experience Matrix

OCTOBER 11, 2006

The question with vendor white papers is not whether they are self-serving—that’s inevitable—but whether they are useful as well. The best you can usually hope for is that the information will be accurate and relevant, even if not objective or complete. Fair enough.

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. By contrast, for Facebook, you may wish to crop an image of the relevant part of the infographic and share it along with the interesting statistic to take advantage of the prominence that image-centric posts are given in Facebook’s newsfeed. The White Paper is in his briefcase.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Marketing Insider Group

JULY 1, 2020

Brands who offer relevant, useful content are viewed as thought leaders in their industry, which helps to build brand trust and authority. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

” Since content marketing itself is no longer a differentiator, practitioners are asking questions like: how can I efficiently create a steady stream of fresh, relevant content? ” If you’ve got older content that is still relevant to buyers, refresh it to keep it current with the state of your industry.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Madison Logic

MARCH 25, 2022

In-depth knowledge of an account and the individuals who form the buying committee allows you to create highly relevant, attention-grabbing messaging. One of the cornerstones of ABM is delivering highly relevant content tailored to the prospect. This ultimately leads to increased loyalty and a stronger sales pipeline.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52