Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. Intent data has emerged as a game-changer in B2B prospecting.

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Intent Data Intent Intent Signal Account Based Marketing 62

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Since then, buyer intent has helped B2B marketers become more customer-centric and less about the company they work for.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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Intent Data Intent Marketing Strategy Marketing & Strategy 71

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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Intent Data Intent Event Marketing Marketing AI 62

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Intent Data Intent B2B Sales ROI 62

SalesIntel

JANUARY 21, 2022

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? What is Intent Data in a Nutshell? Know Your Potential Customer’s Intent.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.

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Intent Data Intent Top of Funnel Intent Signal 70

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Valasys

SEPTEMBER 8, 2023

So, how can a data-driven marketing plan function in the absence of user-specific data? There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. That’s where AI-derived Intent Data comes in.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. Understanding Data Types. First-Party Data.

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Privacy Opt-out Intent Data Opt-in 64

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. Understanding Data Types. First-Party Data.

Privacy 52

Privacy Opt-out Intent Data Opt-in 52

Porch Group Media

DECEMBER 4, 2019

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.

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Personalization Purchase Intent Intent Data Mobile Advertising 59

Aberdeen

JULY 18, 2019

Lack of confidence in first-party data leads plenty of B2B marketers to invest in third-party data. The key to success is knowing which type of data will provide the greatest quality (and which providers you can trust ). Intent Data Precision Leads to Quality Over Quantity. Do You Meet Data Privacy Standards?

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Intent Data Intent Privacy Purchase Intent 40

Aberdeen

MARCH 11, 2019

Rather, regarding enterprise data privacy and compliance, things used to be simpler. Now, the context for protecting your enterprise data is “radically different,” said Vice President and Research Fellow Derek E. Brink in “The State of Privacy and Security Compliance for Enterprise Data.”.

Privacy 40

Privacy Enterprise Management Purchase Intent Work Management 40

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

Aberdeen

JANUARY 30, 2020

As you plan for 2020, remember the impact of these three 2019 trends—the continued growth of artificial intelligence, data privacy maturation, and voice technology. Audience Targeting: The stronger AI-powered martech becomes, the easier it will be to leverage intent data to engage target customers in real time.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Porch Group Media

OCTOBER 8, 2020

Not to ignore the sweet, chocolate chip cookie varieties, however, we’ll focus this post on the digital cookie definition: “a small piece of data stored on the user’s computer by the web browser while browsing a website. These moves are an attempt to respect consumer privacy in an increasingly regulated environment.

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

SalesIntel

FEBRUARY 9, 2023

Actionable contact and prospecting information may be the most significant piece of the “success” or “failure” puzzle in B2B sales. Did you know that sales representatives squander an average of 60 minutes daily due to bad data? However, sales leaders should not be concerned about the threat of “poor data.”

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data?

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Intent Data Intent Bombora Dwell 22

FunnelEnvy

SEPTEMBER 18, 2023

Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. How do they make purchasing decisions? Preferred Channels : Where they gather information and engage online. Customer surveys are also helpful in fine-tuning segments and gauging customer intent.

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Buyer Personas Marketing AI Account Based Marketing B2B 67

SalesIntel

JULY 21, 2023

Buying phone number lists eliminates the need to scour through directories, websites, and other sources to find contact information. Even official lists from B2B providers may contain outdated, inaccurate, or incomplete information. Ensuring the phone number lists you purchase comply with these regulations is essential.

Cold Calling 52

Cold Calling Buy Work Management Outreach 52

Aberdeen

MARCH 25, 2019

The capturing and synthesizing of insights from buyer intent signals emitted on the web is possible because of key technology enablers such as artificial intelligence (AI), machine learning, automated marketing platforms, and intent data providers. Video ad targeting is a key tactic to leverage the power of intent data.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

Intent Data 20

Intent Data Intent Bombora Dwell 20

Aberdeen

JUNE 26, 2019

Even now, with all of the necessary technology and customer information available to you, bad data can create a barrier between you and personalization. If you’re ever struggling against bad data, purchasing third-party insights can help fill in the gaps and give you a foundation for personalization. version of GDPR.

Privacy 40

Privacy Intent Data Advertising Agencies Barriers 40

Binary Demand

MARCH 26, 2024

This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition. Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings.

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Intent Ideal Customer Profiles Work Management Marketing Management 40

SalesIntel

DECEMBER 8, 2023

Defining Data Enrichment and its Components in the B2B Context In the B2B context, data enrichment is a strategy used to enhance and enrich existing lead or customer data with additional valuable information. Data enrichment augments and enhances existing lead data with additional layers of insightful information.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Aberdeen

OCTOBER 21, 2019

And ultimately, you’re left with two options to quiet those concerns—eliminate your use of third-party data altogether or find providers that can maintain data privacy. Using Third-Party Intent Data Without Sacrificing Compliance. At the core, so much of GDPR compliance is based on customer consent.

Intent Data 40

Intent Data Opt-out Opt-in Intent 40

Hubspot

JULY 28, 2017

This will allow them to capture interactions, conversion metrics, and consumer behavior predictions and link them to purchase-intent data. Access to this data is exciting, but it could also lead to confusion. Marketers might not know how to interpret this unprecedented influx of information.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Enterprise Management Peer-to-peer 101

Heinz Marketing

NOVEMBER 22, 2020

Sales is then able to see which companies fall into awareness, consideration, or decision phases of their buying journey, and can slice and dice the data by demographics like industry or location, or behaviors like keywords searched, etc. Check out 6sense.com for more information on their capabilities , and read user reviews on G2.com

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Marketing Automation Services Work Management Marketing Management Buying Cycle 139

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

QuanticMind

JANUARY 17, 2020

Data Security Concerns. Marketers’ responsibilities for data security and privacy continue to grow. The European Union’s General Data Protection Regulation (GDPR) has been in effect for several years now. Another important feature is offering transparency and options for people to participate in data collection or not.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Terminus

APRIL 21, 2022

Marketers, whether at a bazaar or out in the digital world, find greater success when they shape their marketing strategies using customer data. Rather than looking at eye contact and products being carried underarm, the modern marketer looks at things like resource engagement and purchase intent. You Have The Help You Need.

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Account Based Marketing Aggregators Intent Data Intent Signal 26