Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. Get MarTech!

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Privacy Paid Search Agency Ads Privacy Protection 123

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. We have no doubt the email industry will evolve and brands will continue to create personalized and engaging subscriber experiences. Evaluate your potential impact.

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Privacy Protection Privacy Marketing AI Tips 65

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general. Top 10 email clients overall. in April to 48.6%

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Privacy Protection Privacy Email Marketing Personalization 91

Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. It highlights global trends across all industries and verticals. What did we see? Top 10 email clients overall.

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Privacy Protection Privacy Email Marketing Mobile Marketing 89

illumin

APRIL 18, 2024

There are also increasing security risks and ongoing incident reports from companies across varying industries. Crucial steps for data privacy protection Comply with regulations By complying with the regulations of every jurisdiction you operate in, you are protecting your business from potential privacy issues.

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Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

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Privacy Protection Email Marketing Planning Privacy 129

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection has increased two percentage points, from 50.2%

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Privacy Protection Email Marketing Planning Privacy 92

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. For those in the building materials and construction industry, good news about CTRs abounds. What are the specifics?

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Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

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Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Outlook.com: 1.2%.

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Privacy Protection Email Marketing Privacy Differentiation 92

Martech

JULY 20, 2022

Additionally, external factors like Apple’s Mail Privacy Protection and Hide My Email, mean that marketers and their vendor partners need to adapt. This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers.

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Email Marketing Privacy Protection Advertising Agencies Deliverability 120

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%.

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Privacy Protection Email Marketing Privacy Stats 92

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post.

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Privacy Protection Email Marketing Trends Privacy 85

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%.

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Privacy Protection Email Marketing Privacy Stats 85

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a look at each Apple subcategory: Apple Mail Privacy Protection: 53.2%.

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Privacy Protection Email Marketing Planning Privacy 78

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

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Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). It highlights global trends across all industries and verticals.

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Privacy Protection Email Marketing Privacy Mobile Marketing 78

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. If the industry needs one thing, it’s not more technology. It’s reworking our ability to trust our analytics.

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Analytics Privacy Privacy Policies Privacy Protection 129

Martech

NOVEMBER 28, 2022

Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g., There may be some privacy protection fatigue setting in. a customer data platform) 51% Reducing internal data silos 49%.

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Search Marketing Privacy Protection Privacy Marketing & Strategy 122

Zoominfo

APRIL 20, 2021

As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy Act (CCPA) Practices Validation, ensuring that our policies are in line with the strictest privacy regulations in the world.

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Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Zoominfo

JANUARY 18, 2023

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards.

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Communities Zoominfo Promotion Privacy 130

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. See below for more information on what to look for in selecting a consent management platform. 3.

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Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Martech

FEBRUARY 16, 2023

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. The standards will remain open for public comment for 60 days, until April 17, 2023. Why we care.

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Privacy Protection Advertising Agencies Privacy Vendors 96

Litmus

OCTOBER 27, 2021

Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. Personalization and automation are must-haves. While not new, personalization and automation are no longer nice-to-have someday. The time is now.

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Privacy Protection Privacy Budget Programs CMO 117

Liveintent

DECEMBER 21, 2021

The industry recognizes that email newsletters are a critical channel for implementing a first-party data strategy and can have tangible benefits on your direct-sales program and other areas of your business, such as subscriptions. Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023.

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Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

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Privacy Protection Email Marketing Privacy Mobile Marketing 98

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

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Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Zoominfo

APRIL 20, 2021

As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy Act (CCPA) Practices Validation, ensuring that our policies are in line with the strictest privacy regulations in the world.

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Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.”

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Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Litmus

MAY 24, 2022

With email’s critical role in the overarching success of business, it’s helpful for email marketers to stay up to speed with industry developments and changes. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. Rethinking analytics. AI for personalization. Newsletters.

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Email Marketing Trends Paid Search Agency Privacy 118

Litmus

NOVEMBER 16, 2021

Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). While benchmarks can be helpful to understand what’s happening in your industry, they’re not unique to you. Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens.

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Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Earlier marketers used to track open rates by collecting users’ information using invisible pixels. Now, good email content is the trend and the hope.

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Email Marketing Trends Privacy Protection Planning 118

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. While the initial news of Apple’s MPPs may have sent the industry into a tizzy, the dust has settled.

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Privacy Protection Privacy Intent Signal Open Rate 107

Digilant

JULY 10, 2023

Every few years, the digital advertising industry is left to cope with tremendous change spurred on by tech giants. Organizations have been hard at work developing alternative solutions to mitigate the impact of these changes on the industry. What is a data clean room?

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Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Every few years, the digital advertising industry is left to cope with tremendous change spurred on by tech giants. Organizations have been hard at work developing alternative solutions to mitigate the impact of these changes on the industry. What is a data clean room?

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Privacy Protection Advertising Agencies Aggregators Privacy 52

Heinz Marketing

JUNE 27, 2022

According to the research firm, the industry feared that the new App Tracking Transparency in iOS would hurt the mobile app market, which heavily relies on advertisements. Apple Mail Privacy Protection. In May 2021, opt-in rates were at around 16%. And it prevents senders from seeing if and when you’ve opened their email.

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Litmus

OCTOBER 21, 2021

Hear from the best & brightest in the marketing industry, virtually meet other email geeks, and learn strategies & tactics to level up your email program. Join us at Litmus Live via livestream on October 26th-27th, 2021. Get your ticket. How do you expect email marketing to change in the next few years?

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