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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. What are they tackling?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Align and Build Ongoing Partnerships with Sales.

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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

That’s why it’s critical to have a website launch checklist to ensure the process runs smoothly. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. Choose a CMS system. What are the things you want to keep for your new site?

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How To Evaluate an Online Video Platform

Vidyard

And that’s why we’ve built this guide to help you in your research efforts. Video for Sales 1.3 The first step in finding the right online video platform for you is to figure out what your needs are as a company. Are you looking to help marketing with video management and data collection? Video for Sales.

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HubSpot Product Update Roundup - June 2023

SmartBug Media

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. This feature also allows us to automate workflows based on these tags, which can streamline our processes and save valuable time.

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The 6-Step Guide to Effective Sales Call Mapping

Hubspot

Perfect sales calls don't happen by accident. And while you can't execute one without thinking on your feet, you can't just jump on a call blindly, banking on your improv skills and natural charm to get the job done. The process of creating that plan is most commonly referred to as call mapping. Do your research.

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What Is Demand Generation?

ClearVoice

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.