Hubspot

SEPTEMBER 27, 2011

In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. LinkedIn groups draw prospects to you in several ways: 1. At HubSpot, we've learned a thing or two about building and moderating LinkedIn Groups through our LinkedIn groups , including: - Inbound Marketers.

Linkedin 28

Linkedin Work Management Marketing Management Tips 28

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Tony Zambito

MAY 18, 2011

  This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales.    This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales.    The results of these new approaches and technologies are mixed as best to date. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Hinge Marketing

MARCH 17, 2016

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. That is because business development and marketing need each other. You get the idea. Working Together.

Planning 48

Planning Work Management Business Marketing Management 48

Single Grain

APRIL 24, 2023

Work With Us 1) Buzzvil – Mastered Focus on a Particular Ad Placement for Clients Buzzvil, the South Korean mobile advertising company, specializes in lock-screen advertising to grow revenue for its clients. Although Buzzvil offers a robust suite of ad placement services, it has found continued success with lock-screen ad technology.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Hubspot

JANUARY 4, 2012

How can a social network with only 62 million users have any real impact on the way people use the internet or the way marketers try to connect with potential customers online?". Google+ doesn't need to be the biggest and best social network in order to transform how consumers, businesses, and marketers use the web. We were all stupid.

Google 28

Google Work Management Marketing Management Social Networks 28

Hubspot

NOVEMBER 4, 2015

This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. Then lock these goals in with a service-level agreement between your marketing and sales teams. Marketing budget.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

APRIL 9, 2013

Look up the guest''s LinkedIn profile to learn a little bit more about them so you can seek them out at the event. Remember the good ol’ days when we found jobs through ads in the daily newspaper? apainfully, painfully awkward middle school dance. The web has given us ways to navigate around uncomfortable networking.

Personalization 28

Personalization Effectiveness Co-Registration Network Marketing 28

Hubspot

JANUARY 19, 2015

The inbound methodology encourages you to flip this outdated tactic on its head. You need to dedicate more time to researching and write the best and most engaging content you can. The key is to optimize your time after you hit publish. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms.

Content 28

Content Webinar Metrics Template Social Networks 28

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. That brings us to the third leg of the lead generation trifecta – Inbound Marketing.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

KEO Marketing

JANUARY 27, 2015

To help with your planning and strategy brainstorming, we wanted to share our top inbound marketing predictions for the upcoming year. Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process. Mobile/Local Growth Continues to Dominate. Now, it is just the opposite.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Single Grain

MAY 11, 2023

It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere. That’s right.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Envy

APRIL 18, 2022

The path was quite clear: Everyone locked at home created a rapid increase in online transactions and pushed the technology laggards amongst us to become proficient consumers. The evaporation of face to face meetings meant that companies were left with little choice other than to invest in digital marketing.

Startups 118

Startups Paid Search Agency Advertising Agencies Work Management 118

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. LinkedIn 2.4 Landing Pages 1.3 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. LinkedIn 2.4 Landing Pages 1.3 Social Video Distribution 2.1

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Read Part 1: Lead Generation and Nurture.). Know your Audience. Plan your Content.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

BenchmarkONE

APRIL 23, 2020

In part one of this series, we covered what inbound marketing is , but let’s reiterate it for the listeners in the back. In a nutshell, inbound marketing allows you to create a pathway that attracts visitors to your website, converts them to prospects, and nurture them with personalized content until they eventually are ready to buy.

Marketing Automation Services 75

Marketing Automation Services Inbound Marketing Tools Work Management 75

Optinmonster

JULY 22, 2020

That’s because many of the same tactics you’d use in B2C marketing are the same ones you’d use with B2B lead generation. That makes email marketing a more affordable option for B2B lead generation than paid ads. B2B lead generation is different than B2C, that’s true. ” At least not in this case.

Lead Generation 99

Lead Generation Work Management Lead Scoring Lead Ranking 99

Optinmonster

AUGUST 27, 2023

So, what about the marketing part? That hasn’t changed since marketing first took place in actual markets. Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). But things are changing.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

NOVEMBER 8, 2019

How much easier (and more profitable) would your life as a marketer be? So hard that most brands and marketers are lost when it comes to choosing the right kind of content. In our experience, lots of companies don’t know how content marketing comes together, and they ask questions like: How many blog posts should I write?

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. When prospects look on your resource page for one product line or in a particular market segment, they may also notice content that addresses other questions they have. Some Examples.

Resources 48

Resources B2B Thought Leadership Advertising Agencies Content 48