Customer Experience Matrix

DECEMBER 2, 2010

Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Web analytics, social media and CRM integration seem roughly equivalent.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Convince & Convert

DECEMBER 11, 2015

We leveraged all of the above into a “ 12 Days of Video Marketing ” microsite last year, and drove four times more traffic than an average Vidyard content campaign. While email will likely be your cornerstone tactic, make sure to tie in social media to make your experiences as shareable as possible. No one needs more junk.

Campaigns 95

Campaigns Tips Microsite Advertising Agencies 95

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Henceforth, the campaign got 812k Fb impressions and ranked in Top 10 travel guides along with other outstanding stats. And their in-house services include content marketing, videos, copywriting, social media, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

NuSpark Consulting

JULY 24, 2011

When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. When all is said and done, if your prospect is just thinking about your solution, your website must leave an impression so that the prospect bookmarks it, or subscribes to any updates because of the content.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. When all is said and done, if your prospect is just thinking about your solution, your website must leave an impression so that the prospect bookmarks it, or subscribes to any updates because of the content.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. .”

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Media outreach resulted in 242 articles and an estimated 416 million impressions, with top-tier coverage from The Ellen Show, Allure, and Vanity Fair.

Advertising Agencies 74

Advertising Agencies Examples Paid Search Agency Lead Ranking 74

SnapApp

JULY 16, 2012

Is it one of your goals to drive referral traffic from your blog to your social media sites? Once a viewer clicks on a link to answer the question, they are directed to a microsite where the personality test is hosted, as shown below: Because of the Facebook "Like" button, Twitter "Follow"? Over 60K impressions.

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48

Adobe Experience Cloud Blog

JULY 8, 2014

An impressive 51% of Americans, 50% of Brazilians, and 44% of U.K fans are also turning to social media to see what other fans have to say. Social Media. Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr. We’re also impressed by Volkswagen’s use of cutting edge real-time personalization/targeting.

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

Only B2B

JANUARY 24, 2018

nRelate is currently serving around 4 billion impressions across 100,000 publishers to 500 unique readers. Having a reach of 40 million viewers across 850,000 sites and 50 social media channels, ShareThis is on the 16th number on our list of top content syndication tools. ShareThis .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Content Standard

JULY 19, 2016

But as impressive and global a shift this was, it certainly wasn’t the first time that civilization had seen such an impressive renaissance in communication. Here are some ways easy ways to accomplish this: Microsites and Landing Pages. The first is creating an artificial division between print and digital efforts.

Top of Funnel 40

Top of Funnel Marketing & Strategy Marketing Strategy Digital Marketing Funnels 40

SnapApp

MARCH 26, 2012

Reach a broad audience on social media sites and drive them to their main site. at the same time on their Facebook page (they can also publish these quizzes on their blog, website, or a microsite). 60,718 impressions. get Facebook fans. Easily create original content that would appeal to their target audience.

Microsite 48

Microsite Leads Lead Marketing Qualified Leads 48

Customer Experience Matrix

JANUARY 31, 2010

When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. As I mentioned earlier, what originally most impressed me about Aprimo Marketing Studio was its scope. You know who you are. This reduces the amount of user training.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel. S- Social Media.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

TrustRadius Marketing

OCTOBER 25, 2018

The long list includes social media outreach; leveraging video with different audiences in different settings; the latest tricks and tools of search engine optimization (SEO) ; influencer marketing; high-tech business analytics and other data-driven advertising tools; and more. More on how that works shortly.). The Consumers.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . So what worked well? Two big things: . Multi-channel Promotion. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . So what worked well? Two big things: . Multi-channel Promotion. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Bluetext

SEPTEMBER 26, 2019

Not only does branding make a memorable impression on your consumers, but it sets the tone for what new and existing consumers can expect from you. Our brand doesn’t create a memorable impression on our target audience. . You say you want a revolution, but do you really? Branding is an integral part of any company’s identity.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Hubspot

DECEMBER 14, 2010

As a reminder, PR campaigns are often more than just sending out a release and contacting the media. They can be incredibly complex, involving special events, intricate mailings, interactions with microsites and landing pages and so on. I don’t know too many PR agencies that don’t profess social media marketing expertise.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

WebMarketCentral

NOVEMBER 9, 2009

But as books like those from Ardath Albee and David Meerman Scott noted above contend, with individuals now exposed to 4,000-5,000 advertising impressions of some sort on a daily basis, advertising in general has become less effective. Tags: Media.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

B2B Marketing Exchange

NOVEMBER 15, 2023

The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. The initiative resulted in tens of thousands of attendees at IBS, driven by nearly 9 million social media impressions, record engagement, and millions of digital and streaming impressions.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Content Standard

OCTOBER 22, 2015

Boutique hotels don’t aim to impress, please, or pander. ” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Inimitable, aspirational, reimagined, crafted, cultivated. Leverage Your Influencers.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

Boutique hotels don’t aim to impress, please, or pander. ” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Inimitable, aspirational, reimagined, crafted, cultivated. Leverage Your Influencers.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Martech Advisor

NOVEMBER 15, 2019

Companies roll out microsites that revolve around a single subject or long form content for SEO purposes. Each new social channel, microsite or SEO page introduces a new element to the mix. You may see impressive performance out of a microsite, but does it come at the cost of performance of your main website?

Microsite 65

Microsite Top of Funnel Marketing Websites Digital Marketing Funnels 65

Webbiquity

JULY 10, 2018

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Among the most popular are Monarch , Social Warfare , and Simple Share Buttons Adder.

Paid Content 215

Paid Content CMS Development Design Optimization 215

Content Standard

DECEMBER 6, 2023

Try Microsites to Get Granular Decision makers within hospitals and health systems are working toward the same high-level goals, but often still live in different universes. A simple microsite for a handful of titles or even roles is worth an experiment. Your formal RFP should not be your first impression.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Parse.ly

MARCH 11, 2022

In 2022, content marketers plan to produce immersive and interactive online experiences that will impress, entertain, and delight their audience. When competing for attention, providing your audience with unique online experiences on social media and beyond can help you stand out. Shape unique online experiences.

Tips 52

Tips Content Marketing Brand Identity Branding 52

Buzz Marketing for Technology

NOVEMBER 3, 2016

Internal reviews and multiple approvals have to be adhered to, and design and layout of messages, and distribution via Web, e-mail and social media, consume big chunks time. I’ll give you a single example that turned out great for us, and impressed the ITSMA judges. A combination of hard work and opportunity. A big yawn?

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Outgrow

MAY 21, 2020

It specializes in social media marketing, content marketing, and brand strategy. It specializes in services like content strategy, social media, and inbound marketing. More importantly, it also delivers digital media, user experience, and social media services. Success Stories. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

AUGUST 9, 2017

It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. On the site you can get a 360-degree tour of these impressive vehicles, or find one of the fleet near you. . . Done well, a story creates a lasting memory – and leaves a lasting impression. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Valasys

FEBRUARY 17, 2023

This way, you won’t break your bank balance and drum up a media presence through numerous accounts, all talking about your product or service. By partnering with influencers, you can incentive the relationship by offering discount codes, merchandise, and other giveaways to create a long-lasting impression among your target audience.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Content Marketing Institute

MARCH 15, 2018

Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Want to ensure that you’re getting the right impressions on Snapchat? Audience lenses. Facebook Live.

Marketing AI 105

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 105

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Marketing Insider Group

JULY 1, 2020

Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s not meaningless.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

AUGUST 16, 2015

What makes Lego's popularity over several decades especially impressive is that the Legobrick has had the exact same design since 1958 , thanks to a patent. They also built separate microsites dedicated to specific product story lines, such as the Lord of the Rings , Disney Princesses , Super Heroes , and Star Wars.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28