Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement.

Social Media 99

Social Media Features Media Curation 99

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

Navigate the Channel

SEPTEMBER 28, 2021

To help you get started, we’ve created a brief guide with plenty of ideas on how to use video to impress customers and gain more exposure for your business. For example, creating 3D animations to help clients get a feel for your project design is important. Here are four ways architects can use video marketing as a promotional tool.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. To help you ramp up your profile and get more followers on TikTok, we’ve put together 11 actionable tips. They’ve reshared a video of a new customer unboxing one of their plants.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Unbounce

FEBRUARY 25, 2020

You’ve turned that original idea into a fast-growing SaaS platform serving hundreds of customers. If they were going to hit their bold new revenue targets, they needed a way to kick customer acquisition into overdrive. First, the team identified 50 companies that fit Procurify’s ideal customer profile.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Onalytica B2B

NOVEMBER 12, 2018

Regardless of whether the customer is a buyer or a consumer, they are increasingly trusting brands less and people more. Charity customer buyer journeys are far more emotive and buyer journeys for membership associations are in a lot of cases mandatory or the industry standard. Business Outcomes. Social Media Channels. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. To be fair, your potential customers might use these channels very differently. Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. 20-29: 31.8% 30-39: 21.9%

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

SocialPilot

JANUARY 21, 2024

As a result of both rollouts, it is evident that TikTok intends to become a one-stop shop for all forms of video, including short-form and long-form material , while challenging Instagram and YouTube. You will figure out whether a user or brand profile has uploaded a new story, as there will be a blue circle around their profile picture.

Social Media 82

Social Media Ideal Customer Profiles Work Management Interactive Marketing 82

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. The benchmarks data was sourced from Tagger by Sprout Social , analyzing posts from more than 10 million vetted social profiles from Facebook, Instagram, TikTok, Twitch, X (formerly known Twitter) and YouTube between January 1, 2023, and December 31, 2023.

Trends 76

Trends Advertising Agencies Paid Search Agency Top of Funnel 76

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Financial services that don’t exist on social media are losing out on valuable opportunities to engage with potential customers. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . Smart Company illustrates why this approach doesn’t work by contrasting the demographic profiles of England’s Prince Charles and rock star Ozzy Osbourne.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Present on most social platforms with large audiences with the ability to share content and make it viral.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. This year, they’re expanding their focus to YouTube using the same method.

Social Media 108

Social Media Media Business Viral Marketing 108

Sprout Social

APRIL 4, 2023

It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights. Stories can be a great way to drive leads and customers. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy Planning Work Management 114

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. All they need to do is read parts of randomized texts aloud for 15 minutes for the software to learn and replicate their vocal profile accurately.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. Demand generation is the first step on the journey towards building loyal customers and improving your brand’s reputation along the way. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 95

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 95

Stevens & Tate

MAY 9, 2023

This one-day event with a history of high-profile commercials often means a lot to marketers and business owners. And while everyone knows that humor is critical to a successful viral marketing campaign , most marketers are yet to leverage this low-hanging fruit. Mark Beebe Mark Beebe oversees all current clients.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. How can you avoid becoming one of those?

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business.

Curation 81

Curation Click Rate Content Open Rate 81

Convince & Convert

AUGUST 3, 2017

Add a profile picture. The profile picture should be at least 180 x 180 pixels (and square). The profile picture should be readable when viewed at 40 x 40 pixels (which is what it looks like in the newsfeed). Enable a custom URL or “ username ” for your page. A study of over 4.7K Your professional awards.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Biznology

OCTOBER 6, 2015

I can’t tell you how many brands have not only over-committed to too many social media profiles but then have all but abandoned them all, most of which without even completely moving in to each platform. My three speakers did an amazing job.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

SmartBug Media

FEBRUARY 1, 2019

Not every person that ventures to your website or social profile is going to understand what exactly your organization does. Use 30-, 60-, or 120-second videos to explain your processes or empathize with the pain points of your clients. Using video in your drip campaigns is a unique way to keep your leads and customers engaged.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Sprout Social

OCTOBER 19, 2016

This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Social media contests can give your profile a huge surge in organic engagement to get the ball rolling. If your social media contest is extremely successful, you have the potential to go viral.

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

Martech Advisor

JANUARY 30, 2020

In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor. Maybe you’re not racking up viral exposure and thousands of fans. “If the video is yours, load it up natively to Facebook.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

ConvertKit

FEBRUARY 4, 2020

So what is the next step in getting your landing page in front of your ideal clients or customers? We have several strategies you can customize to fit what your brand needs, starting with social media promotion tactics. Inside profile description. Jessica Smartt landing page example in Instagram profile bio.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Vidyard

DECEMBER 17, 2019

Businesses are leveraging how-to videos to grow their brand and earn more customers. The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It goes beyond to ensure a buying customer becomes the brand’s ambassador. . Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. Now, the ‘gram team is kicking things up a notch with the arrival of “Instagram TV,” a long-form video app accessible inside your Instagram profile. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

Metadata

JULY 21, 2022

With organic social algorithms, you never know which ads will reach potential customers and which ones will get buried. But your customers don’t build walls around their professional and personal lives. For example, LinkedIn’s Matched Audiences feature must be launched from an individual profile — not a company profile.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Show how clients get things done with your products and services. Customer case study. Here is where your loyal clients speak up for your brand’s value.

Social Media 78

Social Media ROI Video Marketing Tips 78

Contently

APRIL 12, 2019

Those moves can backfire like Starbucks urging its baristas to have conversations with customers about race or Kendall Jenner leading the most selfie-worthy protest for Pepsi. Customers are more equipped than ever to investigate what a company does behind the scenes. That’s not as a clear-cut as it sounds.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167