Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. It can automate different sales processes like task assignments, email sequencing, and follow-up appointments. HubSpot helps in this realm with HubSpot sales.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Also, HubSpot also reported that 18% of U.S. Get MarTech! In your inbox.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Understanding each of these stages sets the foundation for creating scalable lead nurture workflows in HubSpot.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. Email Marketing Lead Generation.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. The first webinar is always the hardest.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Stay with me here!

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ATAK Interactive

JULY 21, 2020

So why do B2B companies need a sales enablement strategy? To build a winning B2B sales enablement strategy in 2021, your marketing team needs to assemble a toolkit, filled with resources and content that will enable your sales team to target the right buyers and engage them throughout the buyer journey, whether remotely or in-person.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Stay with me here!

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. The other side believes that lead-gen is a valuable strategy in its own right, and that failing to gate some assets is leaving money on the table.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

ATAK Interactive

JULY 21, 2020

So why do B2B companies need a sales enablement strategy? To build a winning B2B sales enablement strategy in 2020, your marketing team needs to assemble a toolkit, filled with resources and content that will enable your sales team to target the right buyers and engage them throughout the buyer journey, whether remotely or in-person.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Register for a webinar , a seminar, or a newsletter. Register for a webinar , a seminar, or a newsletter. Can you come up with a better Inbound Marketing Haiku ?).

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmartBug Media

APRIL 4, 2022

Your sales team can most definitely use intent data in their day-to-day, but it’s also important to consider intent data in your marketing strategy. ZoomInfo can provide business details such as email addresses, phone numbers, company types, addresses, EINs, and more. Read on for more ways you can use intent data as a marketer.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Can be instantly accessed. Referral programs.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

PureB2B

JULY 18, 2018

While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. There are free lead generation strategies that can be just as effective as expensive alternatives. Free Lead Generation Strategies to Grow Your Business. Lead Capture.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

JULY 17, 2018

While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. There are free lead generation strategies that can be just as effective as expensive alternatives. Free Lead Generation Strategies to Grow Your Business. Lead Capture.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

ATAK Interactive

JULY 21, 2020

So why do B2B companies need a sales enablement strategy? To build a winning B2B sales enablement strategy in 2021, your marketing team needs to assemble a toolkit, filled with resources and content that will enable your sales team to target the right buyers and engage them throughout the buyer journey, whether remotely or in-person.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

ClearVoice

NOVEMBER 25, 2022

According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Omnichannel marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

nDash

MAY 26, 2022

Your target audience wants answers – they’re researching products and services that’ll solve their pain points. Focus on what audiences need and provide them with solutions and answers to their questions using: Blog posts and articles. eBooks, guides, and white papers. Email Marketing Tools.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

SmartBug Media

JULY 22, 2020

Marketing automation enables small marketing teams to think bigger, tackling both immediate opportunities and building out long-term strategies you can set and forget. is critical for a clear understanding of and buy-in to your marketing automation strategy. Prerecorded Webinar. Sales and marketing alignment. A call to action.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

SmartBug Media

JULY 21, 2020

These may always be staples for B2B businesses, but there are many inbound marketing strategies and tactics that you can implement to not only get ahead, but more importantly, stay ahead of your competition. A pre-recorded or live webinar can feature experts and industry professionals from outside or within your company.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. A common desired conversion is to capture email addresses for email marketing. Key Strategies for High-Converting Awareness Landing Page Hook Them with a Captivating Headline. Frictionless Lead Capture. Clear Call to Action (CTA).

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SmartBug Media

JUNE 17, 2020

According to HubSpot , 70 percent of marketers are now relying on content marketing. Inbound must be the centerpiece of a digital marketing strategy that drives an organization forward. According to a HubSpot report , 75 percent of inbound marketers say their strategy is effective. Component #3: A Plan Rooted in Metrics.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Outgrow

AUGUST 6, 2021

Giveaways on social media work best as a top-of-the-funnel lead generation strategy. Through these, you give your audience what they don’t have – your best practices and the secret sauce behind your profitable campaigns. . Podcasts, interviews, and webinars are interesting lead generation techniques. – A free tool!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

SnapApp

JANUARY 24, 2019

But, it also means that a one-size-fits-all content strategy won’t cut it. Once you have that information, you can decide which leads are worth sending to sales, and which ones just wanted to download your white paper for the compelling stats. Or maybe invite them to your next live webinar. Let’s get started.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

ClickZ

JULY 30, 2020

Email 1 – A how-to guide for finding pain points. Email 2 – A white paper on the types of solutions available to solve a pain point. Email 3 – A webinar on how to get the most out of a certain solution. B2C company: Local dry cleaner.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

Valasys

MARCH 13, 2023

By automating these emails, businesses can save time and resources while still providing a personalized experience for their customers. What Are the Benefits of Email Marketing Automation? Email marketing automation is an essential aspect of modern marketing strategies for businesses of all sizes.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Hinge Marketing

FEBRUARY 18, 2016

Premium pieces like executive guides, webinars, reports, white papers, etc., This post discusses two highly effective marketing tools: video and webinars. But, when done effectively, videos and webinars boost web traffic and may speed the conversion from prospect to customer. Video casts a wider net.

Top of Funnel 48

Top of Funnel Planning Webinar Metrics Marketing Plans 48

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more!

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

KoMarketing Associates

JULY 12, 2018

They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. Certifications: Many larger SaaS companies, like Salesforce and Hubspot , offer certifications for their own products. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

PureB2B

MAY 30, 2022

Can you imagine the future without email? No matter how much things change in marketing, it’s difficult to envision a future where B2B email marketing isn’t the core strategy for conducting marketing campaigns. Using ESP templates is a great way to make sure your emails LOOK as engaging as they (hopefully) read.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Golden Spiral

JANUARY 27, 2022

Account-based marketing can be a great marketing tactic for HealthTech companies, but only when you integrate it into your comprehensive marketing strategy. ABM requires a personalized approach and is best executed in tandem with your organization’s overall strategy. Your company published a white paper that addresses the concern.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Build your email subscriber list. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100