urgency 
Marketing Insider Group
SEPTEMBER 28, 2021
If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! Action words that create urgency motivate people by adding a time factor into the mix.
Parse.ly
FEBRUARY 11, 2022
According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.
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Moz
MAY 10, 2020
Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.
Hubspot
NOVEMBER 11, 2020
An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs). Organic Clicks.
Hubspot
AUGUST 2, 2013
Here’s how you can stand apart from the competition in the SERPs, and convince searchers you’re worth more than just a couple seconds. Incorporate a sense of urgency or a specific sales process like: “Save on Flowers Today!” Price Competitiveness: Show Them Your Value. Include price directly in the headline of your ad.
Directive Agency
APRIL 15, 2022
Implement SEO tactics like researching SERPs, using relevant keywords, adding internal and external links, optimizing headings and more to craft content that’s more likely to rank for the chosen keywords. Using tactics like scarcity and urgency is just as effective in SaaS as it is in retail or eCommerce. Upselling & Cross-Selling.
Hubspot
FEBRUARY 25, 2020
Remember, keywords help rank highly on search engine results pages (SERPs). Evoke a sense of urgency in your copy. This copy carries a sense of urgency to download the whitepaper. They can be that last step before an A/B test, or a starting step when brainstorming content ideas. Use keywords to rank on search. Use data points.
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