Heinz Marketing

DECEMBER 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Sales Intelligence platforms/tools.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

MARCH 6, 2016

billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

InsightSquared

FEBRUARY 27, 2018

Countless tools will integrate with your CRM to send it information on what content a prospect or lead is consuming, what pages they have viewed, or what events they have gone to. Unfortunately, you might need a developer to get product data into your CRM unless you have a tool like Pendo that easily integrates.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Vidyard

JANUARY 17, 2017

That’s why the world of online sales tools has exploded in the past few years – industrious entrepreneurs are finally realizing the inherent struggles of being a salesperson, and responding with a plethora of tools designed to make your job easier. When it comes to social tools, it’s hard to beat Hootsuite.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

JANUARY 17, 2017

That’s why the world of online sales tools has exploded in the past few years – industrious entrepreneurs are finally realizing the inherent struggles of being a salesperson, and responding with a plethora of tools designed to make your job easier. When it comes to social tools, it’s hard to beat Hootsuite.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

LeadSloth

MAY 16, 2009

I have hands-on experience with Marketo, Market2Lead, Pardot, Hubspot, Salesforce.com, DemandTools, various Email Service Providers, multiple CMSs (Wordpress, Drupal), and a range of other tools. Because I understand Marketing Automation in-depth, I can usually get up to speed quickly with any other tools that you may have.

Marketing Automation Services 100

Marketing Automation Services Consulting Market2Lead Marketing Automation 100

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. This will remind marketing automation aficionados of HubSpot, which has made a similar journey. CRM integration is currently limited to sending data to Salesforce.com. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Biznology

JUNE 6, 2018

According to Salesforce.com , 92% of customer interactions happen on the phone. Some vendors (CallRail) offer a rudimentary, quasi-CRM app (LeadCenter), that lacks the robust tools needed for true marketing automation. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. Call tracking hub.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

xiQ

SEPTEMBER 19, 2016

xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others. The xiQ app can be downloaded free for iOS devices. Follow xiQ on Linkedin and Twitter.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Hubspot

OCTOBER 1, 2021

A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. G2 Crowd is one of the best review sites for SaaS tools with 844,500+ validated user reviews to help you make smarter decisions about software and services.

Communities 53

Communities CRM Lead Ranking Marketing Management 53

xiQ

SEPTEMBER 19, 2016

xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others. The xiQ app can be downloaded free for iOS devices. Follow xiQ on Linkedin and Twitter.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Jackie Walts

MARCH 6, 2019

So, I thought I’d share what I’m finding most useful right now: First – if you have marketing automation or CRM, there are probably new tools just waiting in the platforms you already own. I work with HubSpot, Pardot and Marketo and the interfaces are getting easier and much more similar. Data modeling has gotten easier too.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. HubSpot customers generated an average of 34,000 new leads per day in 2011. HubSpot in 2011: A Timeline.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Heinz Marketing

NOVEMBER 8, 2018

What apps/software/tools can’t you live without? Hubspot, Salesforce.com , Salesloft, LinkedIn Navigator, Conga and Quip for collaboration. Really staying focused on ensuring customer success, and making sure we have an open and collaborative environment, so challenges and issues can be raised quickly.

CMO 70

CMO Work Management Salesforce.com Marketing Management 70

Hubspot

AUGUST 18, 2011

Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. oneforty created a directory of social media applications and the social media marketing tool SocialBase. ABOUT HUBSPOT.@HubSpot

Social Media 28

Social Media Hubspot Paid Search Agency Social Marketing 28

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. Slideshare.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Vidyard

OCTOBER 14, 2014

However, most lack the tools they need to understand the performance of videos beyond basic view counts. In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1 Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

OCTOBER 14, 2014

“However, most lack the tools they need to understand the performance of videos beyond basic view counts. In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

OCTOBER 14, 2014

“However, most lack the tools they need to understand the performance of videos beyond basic view counts. In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. In January, Vidyard launched GoVideo for Teams , a business-class video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

FEBRUARY 9, 2012

As I pointed out last week , it’s no coincidence that four of the five largest vendors are venture-funded (six of seven, if you include Infusionsoft and HubSpot ). There are some already tools to help generate content, such as systems for news curation and video posting. What’s needed is more radical innovation than a better interface.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

FEBRUARY 9, 2014

From checking out the best content on the web for inspiration, to leveraging tools that make you more efficient, to reading up on advice from industry experts, there are quite a few educational resources online that can help you become a better marketer. Not sure where you can find those resources? Hit the jump to learn more!

FAQ 28

FAQ Hubspot Salesforce.com Inbound Marketing 28

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. The discussion in the LinkedIn Group talked about HubSpot’s Social Media features, one of which is Social Media Monitoring. Social Media Monitoring.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. In January, Vidyard launched ViewedIt Enterprise , a business-class video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few. Read The Biggest Contributor to B2B Revenue. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Marketing Insider Group

DECEMBER 7, 2020

By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. For me it was mainly a data management tool. An effective CRM tool provides real-time data, trustworthy reporting, enhanced automation, and overall increased productivity.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Content Standard

SEPTEMBER 29, 2014

The most compelling and thorough systems include a robust content strategy and software-as-a-service (SaaS) tools to help collect and compare data points to increase customer acquisition. A lot of businesses already use solutions like Marketo and HubSpot to automate marketing. Marketo Munchkin Codes for Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Customer Experience Matrix

JANUARY 7, 2010

What I don’t know is how quickly this will happen or whether the sales access tools will be the connection point. One reason they might not is that sales access tools are used by individual sales people, while broad marketing and sales integration is likely to be controlled by senior sales management. So much for the rear view mirror.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Hubspot

MARCH 8, 2011

Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Three Reasons HubSpot Raised Another Funding Round. Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s a very impressive tool.” And they’re putting these primarily in the hands of salespeople.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s a very impressive tool.” And they’re putting these primarily in the hands of salespeople.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40