SmartBug Media

DECEMBER 8, 2020

It can be a very rewarding long-term search engine optimization (SEO) play, so it is important that you think long term about the implications of your choice of a hosting platform. For instance, I quite frequently see companies structure their blog URL in the format of blog.mybusiness.com. Pre-Existing Assets.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., financial software), there’s a great chance that websites such as Capterra or G2 will show up high in the search engine results. Use Tracking URLs to Effectively Measure Review Site Profile Optimization Success.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5

Hubspot 74

Hubspot Cost Google Process 74

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. Hotels in Tallinn”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Webbiquity

APRIL 3, 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings. .”

Keywords 247

Keywords SEO Wikipedia Fulfillment 247

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Search Intent. Search intent is the searcher’s purpose when they enter a keyword into the search bar.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. You can set up customized searches for any topics, questions, and formats that are currently relevant to you. You can also save these searches if they’re always relevant rather than seasonal. Keyword in title or URL only.

Process 53

Process Optimization Curation RSS 53

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. What is SEO (Search Engine Optimization) and why do you need it.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? search engines see this.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

OCTOBER 23, 2020

While scavenger hunts can be fun, users don't want to frantically search through a website to find answers to their questions. A website's taxonomy can dictate the user experience, and can also influence search engine rankings. The URL for this page would be www.recipes.com/desserts. Why is a website taxonomy important?

Marketing Websites 91

Marketing Websites Domain Fulfillment SEO 91

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Another great tool you can use to find LSI keywords is LSI Graph. It’s the lowest hanging fruit.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Google Search Console. Don’t believe me? Technical checks.

SERP 74

SERP Optimization Content Keywords 74

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Furthermore, some of these are virtually worthless for search (e.g. Fresh content. Clean code.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

Hubspot

NOVEMBER 25, 2020

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. These are words that help you compose sentences and connect ideas together, and they don't have much impact on Google's search results. For example, you can search ‘flamingos' and you'll see information about beautiful, bright pink birds.

SEO 101

SEO Keywords Differentiation Google 101

Marketing Insider Group

NOVEMBER 9, 2020

We work with our clients to build one from scratch or optimize their current one. Additionally, such an evaluation looks at the mechanics of SEO behind the content, such as URL formatting, meta descriptions and titles, and alt tags. The data from this includes: Volume: How often users input that keyword when searching.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. If you’re lacking in one area, it means you’ve still got room to optimize your site.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

DAGMAR Marketing

OCTOBER 20, 2020

No matter where you are in your online marketing journey, prospective customers are always searching for what your business has to offer and there are several things you can do to make sure they find you. What would they search for? Optimize Meta Tags With Local Keywords. Optimize URLs on New Web Pages.

SEO 71

SEO Tips Lead Ranking Lead Scoring 71

Zoominfo

DECEMBER 19, 2018

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

MARCH 26, 2018

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

SEO 101

SEO Tools Domain Wikipedia 101

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Paid search. URL (matches the title, no underscores present).

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. Search Engine Optimization.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Contently

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. Showing up on the first page of a Google search is one of the most important aspect of building a business today. That’s where SEO (search engine optimization) comes in. The Beginner’s Guide to SEO | Moz.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Anyword

MARCH 23, 2022

The free platform provides insights on search interest over time, as well as broken down by region. For example, search interest for NFTs over the last 12 months was concentrated in mostly California, Nevada, and New Jersey. . Hubspot : Reader Personas + SEO Analysis. Hubspot : Reader Personas + SEO Analysis.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

BOP Design

SEPTEMBER 16, 2020

Start by running an SEO audit of your existing website so you have a starting point and understand your current optimization level. Be sure to look closely at what pages are currently well optimized and bringing in organic traffic. Use Google Webmaster tools to find where the website ranks for keyword search queries.

SEO 116

SEO Marketing Websites Tips B2B 116

Hubspot

NOVEMBER 22, 2018

If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. What is SEO?

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Zoominfo

OCTOBER 5, 2021

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Protect your search engine optimized pages.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Valasys

MARCH 5, 2020

In short inspiring customer success, optimizing the scale of customer-experience management (CXM) & living & envisioning the omnichannel ideologies that you showcase through your products & services is imperative to evolve your content strategy in 2020.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

FEBRUARY 20, 2020

Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. An indexed website helps a site or page actually appear in search engine results — which is typically the first step to ranking and generating traffic.

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Hubspot

NOVEMBER 15, 2019

However, in a study with seoClarity and BuzzStream , out of 240 SEO specialists, 59% of all respondents reported that the most effective SEO strategy used was technical onsite optimization. A robots.txt file tells search engines how to crawl and index the pages on your site. Allow: Tells a search engine it can access a web page.

SEO 73

SEO Marketing & Strategy Hubspot Search Marketing 73

Hubspot

FEBRUARY 4, 2020

This is because readers and search engines will have an easier time finding your blog on Pinterest if it has a similar name — for instance, on HubSpot's Pinterest, you'll see a board titled " Marketing blog posts (must-reads!) " which you can find easily by searching "HubSpot Marketing Blog Pinterest" on Google.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Understand Search Engine Ranking Factors. Identify and Capture Search Intent.

SEO 87

SEO Tips SERP Content 87