KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

SmarkLabs

JANUARY 3, 2023

Now that you understand your business goals, target audience, budget, and past performance, you can start putting together your marketing budget for 2023. Here are some steps to follow: Determine your marketing mix: Your marketing mix is the combination of marketing channels and tactics you will use to reach your target audience.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads. The cost (sometimes) is lower.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Only B2B

JULY 5, 2023

HubSpot reports that companies with effective demand generation strategies can generate 50% more leads at a 33% lower cost per lead, showcasing the importance of adopting successful strategies. According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Litmus

FEBRUARY 19, 2020

Our friends at HubSpot have you covered. With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview of the hottest trends across nine marketing channels, including SEO, social media, and, of course, email.

Marketing Report 70

Marketing Report Trends Email Marketing Marketing Budget 70

Huptech Web

JANUARY 29, 2024

Whеn to Usе Growth Hacking Growth Marketing Growth Hacking Long-term brand building and sustainability Rapid Growth Requirement (e.g., Leverage these Growth Marketing Strategies Now that we understand how a businеss can achiеvе its ovеrall growth let’s look at some of the most effective marketing strategies for each phase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. of all articles use these formats.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Pearl Digital Marketing

JULY 7, 2019

Let’s take a look at three reasons why I believe local SEO is still relevant to your marketing mix. #1: Statistics have shown that 97% of all search engine users have searched online for a local business (source: Social Media Today ). What About Social Media? Is Local SEO Dead? The Verdict.

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

Navigate the Channel

NOVEMBER 2, 2022

PR is baked into myriad tactics, including company newsletters, brand experience layering, news releases, articles and white papers, sponsorships, social media and crisis management. A PR strategy now may include a wealth of earned, owned and shared media, but it is its own creature. Consistent messaging is a hard line.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Hubspot

DECEMBER 13, 2019

Marketing Mix Modeling. Marketing (or media) mix modeling takes a very difficult approach than MTA. Rather than use a tag or pixel to follow the individual user around the web, MMM uses multivariate regressions to predict just how much of an impact certain sales and marketing tactics had on customer behavior.

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

Hubspot

OCTOBER 19, 2010

Find relevant conversations that are happening on blogs, in social media, etc. Use HubSpot’s Link Grader. Check out Duct Tape Marketing’s 7 Ways to Acquire the Right Kinds of Links to Your Site. Spend 10% on Social Media. Helpful Link: New to social media? Connect with HubSpot :

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Use social media to generate leads and connect with prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. This article will look at how influencer marketing may have a role within a startup’s marketing mix. But influencer marketing is not confined to one or two channels.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Valasys

JULY 31, 2023

Imagine scrolling through your social media feed when suddenly, an ad pops up that speaks directly to your needs and interests. It’s the heart and soul of any thriving digital marketing strategy, and we’re about to unveil precisely how it works its magic. And fear not, we won’t leave you hanging.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Anything Goes Marketing

OCTOBER 18, 2010

The importance of blogs in your B2B marketing mix can't be overlooked. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't.

B2B 100

B2B Marketing Mix Lead Generation Tagging 100

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. Connect with HubSpot :

Social Media 28

Social Media Statistics Social Marketing Media 28

Hubspot

APRIL 14, 2021

This stage is more closely related to the aspect of marketing you may be most familiar with, as you’re establishing the marketing tactics that are informed by your strategic marketing process. A marketing mix is composed of four Ps: product, price, place, and promotion. Strategic marketing is a full circle process.

Planning 100

Planning Work Management Marketing Management Marketing & Strategy 100

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. Third-party endorsements will always carry more weight, and don’t forget the power of social proof. Consistently update social media accounts.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

FEBRUARY 15, 2012

We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. Sure, this traffic isn't exactly free -- marketers have to invest in time and tools to take advantage of these inbound channels.

Social Media 28

Social Media Social Marketing Top of Funnel Marketing & Strategy 28

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. The corporate website is the focus of marketing efforts (as Vanessa Fox suggests ) according to 88% of marketers overall, but 93% of B2B marketers (see chart below).

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. HubSpot Marketing Hub. Download eBook. These campaigns may be supported by a number of channels.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Hubspot

APRIL 7, 2011

It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing.

Social Media 28

Social Media Social Marketing Paid Search Agency Media 28

Hubspot

AUGUST 12, 2011

These days, social media is becoming an important part of many businesses' internet presence. Case in point: you need more than just a website to be effective with internet marketing. Today, using social media to direct traffic to your website and generate new leads should be an indispensable part of your marketing mix.

Social Media 28

Social Media Media Youtube Internet Marketing 28

Marketing Insider Group

DECEMBER 22, 2011

How to Achieve Inbound Marketing Success in Less Than a Month [link]. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. SM #marketing. marketing #SM. . @ shannonholato. Shannon Holato. lisaarthur.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

JUNE 27, 2011

Social media is just fluff. What if we married email marketing and social media? Email and social media are two different platforms that compliment each other in an advantageous way for your marketing mix. Email marketing is a closed system, David notes. Connect with HubSpot :

Social Media 28

Social Media Email Marketing Social Marketing Media 28

Hubspot

JANUARY 17, 2012

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? Here are 8 great ways to start extending the power of social media beyond their individual websites.

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

Webbiquity

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Hubspot

JULY 29, 2010

With the rise in popularity of social media and its use for marketing, there has been some debate about whether email is dying in the face of social media. In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK.

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

Hubspot

MAY 28, 2010

Do you work for a B2B company and believe social media engagement doesn't make sense for your company ? According to a recent report from digital marketing agency White Horse , 46% of B2B marketers surveyed indicated they thought social media was irrelevant to their company , compared to 12% of B2C respondents.

Social Media 28

Social Media Social Marketing B2B Marketing Media 28

Hubspot

JANUARY 5, 2012

The largest pivot this young social network made was to understand that a social network that is about embracing the scarcity or intimate connections is much more like a social journal than a traditional social network. When it comes to features, Path isn't that different from other mobile, photo-based social networks.

Social Media 28

Social Media Media Social Networks Inbound Marketing 28

Matchcraft

DECEMBER 17, 2017

Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Requires a strong and diverse skill set, including Web design, content writing, SEO and social media expertise.

Inbound Marketing 40

Inbound Marketing Paid Search Agency Top of Funnel Marketing & Strategy 40

Hubspot

JULY 15, 2020

While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. In essence, account-based marketing is just a smarter way to do B2B marketing. The resounding answer? Go digital.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

The Effective Marketer

JANUARY 13, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Porch Group Media

MAY 21, 2019

Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Non-customers are three times more likely than customers to visit retailers from social media ads.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Canadian Marketing Association

MARCH 14, 2017

In this article Hubspot gives some good practical tips on getting started on ABM where digital hearts analog 4ever. – Shared by Stacey Cummings , Marketing Director, yconic. Do not put all your eggs in the digital basket “Technology has changed the way we live, the way we do business and the way we market products.

Account Based Marketing 48

Account Based Marketing B2B Buying Cycle ABM 48