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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Link Building and Authority. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Link Building.

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Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Get links locally. What is local search marketing?

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Visit in person: The searcher wants to find a location to go to. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). percent of queries have one.

SEO 87
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How to Write Content That Converts

seo.co

For the purposes of this guide, however, we’ll focus on harder, more measurably valuable conversions—usually either securing a purchase or donation, or collecting some meaningful bits of personal information from a user. The first is in a B2B setting, where your company is only after personal information of potential leads. Optimized.

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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

To help small teams, social media management software provides marketers with the tools they need to execute an entire social media strategy, such as the tools within HubSpot's Marketing Hub. They will also have to develop strategies for link building and develop a basic SEO protocol for the company. This makes their job easier.

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Everything You Need to Know about Guest Blogging

Hubspot

Some publications will offer non-monetary rewards for your post, instead, like a link back to your personal website or social media accounts. Here are some of the biggest benefits people get from guest blogging: Build a profile as an industry expert/thought leader. Grow your personal brand.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

You also risk competing with your own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). Step 3: Build Pages for Each Topic. Step 6: Create a Link-Building Plan. What is link-building? Glad you asked.

SEO 101