Launch Marketing

MAY 31, 2023

For example, adding new, bold elements to the design of a video or white paper might make the content more appealing, thus drawing more attention and increasing the number of people that come across it. A white paper should deliver research- and data-backed content to audiences so they can then utilize that information in their organization.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Hubspot

APRIL 6, 2012

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 11 Essential Elements of Effective Ebook Design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

AUGUST 10, 2011

Improve blogger relations by giving other bloggers' content some link love, or increase chances for lead generation by linking to relevant, downloadable content like ebooks and webinars on your own site. As we said before, a blog can be a very helpful lead generation tool. Download this free, 30-page blogging ebook today!

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Launch Marketing

OCTOBER 25, 2023

This includes blogs, webinars, white papers, articles, presentations, eBooks and infographics. For example, a blog could become an infographic, a white paper could become an article series and so on. Plus, with new gated content like eBooks and white papers, it gives you lead generation opportunities.

Lead Scoring 124

Lead Scoring Lead Ranking Generation Leads 124

Albacross

APRIL 24, 2019

Landing Pages and CTAs. A landing page is a crucial element of any successful lead generation strategy because it is the place where you capture the leads by collecting their contact information. Here are some lead generation tools that can help increase your productivity: AeroLeads. Hoot Suite.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Landing page, yep.

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

Hubspot

OCTOBER 21, 2014

To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Click here to see what our demo landing page looks like.). Take HubSpot''s Marketing Grader, for example. 1) Cheat Sheets.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

JANUARY 14, 2015

I did everything from attending all the grand openings celebrations to coordinating flier distribution in the neighborhoods surrounding the store to weekend coupons in the Sunday paper and running ads. First Job: Inbound Marketing Manager at HubSpot. This was the first role of many that I had at HubSpot. Follow @ellieeille.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

SnapApp

DECEMBER 4, 2017

Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . B2B buyers are most likely to share their name and email address in exchange for webinars (79%), white papers (76%), analyst reports (66%), and ebooks (63%) - DemandGen. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JULY 28, 2017

We know this because it’s something our own marketing team has gone through here at HubSpot. They’ve made it hard for marketers to drive people from their app to a landing page without an ad. No landing pages, no emails. It’s format allows you to feature your lead gen content, and a strong call to action.

Social Media 78

Social Media Marketing AI Trends Media 78

nDash

SEPTEMBER 17, 2020

Unless you have a massive amount of resources and pitting your content marketing strategy up against incumbent leaders like HubSpot, it’s time to do more with less. You have a monthly eBook/white paper/other gated asset planned for your content marketing program. But the content creation treadmill isn’t as effective as it once was.

Top of Funnel 52

Top of Funnel B2B Advertising Mediums Content 52

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Facebook Lead Ads. You should also integrate Facebook Lead Ads into your social media strategy. Facebook Lead Ad isn’t designed to replace your landing pages. Convert traffic to leads.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Hubspot

MARCH 26, 2018

In other words, the tenants of humor writing are transferable to lead-gen articles and columns, landing pages and emails, web pages, video scripts, and speeches. I knew we had to put the joke first so that people were laughing before they even picked up the paper.”.

Rules 78

Rules Copywriting Class Lead Gen 78

Moz

DECEMBER 19, 2019

Forums, subdomains, landing pages. A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. Over time those pages are out there in the world. More on that in a minute.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

Inbox Insight

NOVEMBER 23, 2022

If your lead generation program can attract more of the right people to your brand and your website, then your sales team can spend less time ‘hunting’ and more time working on those leads most likely to convert into sales – enhancing the sales process. 3 benefits of lead generation. Lead generation resources.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. Hubspot Review - LeadSloth , July 12, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Hubspot

APRIL 1, 2013

I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Yes, content is a vital, irrefutable part -- but so is social media, SEO, email marketing, lead nurturing, and so on. Just write it out like you'd speak it if you were telling a lead, customer, or colleague.

Tips 28

Tips Aggregators Content FAQ 28

Hubspot

DECEMBER 21, 2011

To amp up the lead gen value of your press releases, consider linking back to landing pages on your website, too. Ideally, you would pitch a story to a journalist and see it in the paper the next day.but that's just not how it works. Connect with HubSpot : Are you doing PR the inbound way?

PR 28

PR Inbound Marketing Public Relations Press 28

Webbiquity

JANUARY 5, 2016

Image credit: HubSpot. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. How to Build an Unbeatable Content Marketing Plan by HubSpot. These writers face the same challenge.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Sam Hurley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

JUNE 23, 2011

Welcome to another episode of HubSpot's Inbound Now. Like HubSpot, for instance, you guys have hundreds of clients. Jason: Yeah, and HubSpot does really well with this. So another thing that you said in the presentation that I thought was interesting is your blog is a landing page. I'm your host, David Wells.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Rev

SEPTEMBER 22, 2018

I recently read a Hubspot case study about an experiment with B2B video. HubSpot had huge results in sales and prospecting. It’s not just Hubspot that is looking into the reach of B2B video. What about using B2B video to merchandise white papers and ebooks? Their reps shot from a 1.5%

Sales Management 122

Sales Management Cost Video Marketing B2B 122