Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Marketing Automation Services 118

Marketing Automation Services Work Management CMS Development Marketing Management 118

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. “We’ve used personalized video to drive attendance to webinars, meetings, events, and more, in some case driving 4x the responses than ever before.”

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Their insights shed light on critical aspects that might give potential users pause before committing.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Only B2B

AUGUST 21, 2023

It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. Our team gathered 19 of the best sales prospecting tools on the market in 2023. HubSpot Sales Lead Software. If you’re looking for a robust sales solution, consider HubSpot’s Sales Hub.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. “We’ve used personalized video to drive attendance to webinars, meetings, events, and more, in some case driving 4x the responses than ever before.”

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Lake One

JULY 1, 2020

Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. This makes it incredibly easy to find specific people for the purposes of account based marketing. Luckily, LinkedIn integrates with HubSpot’s CRM. How to Use LinkedIn for ABM.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Hubspot

JUNE 29, 2017

Let’s just come out with it: Email is becoming less effective for marketers. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? Takeaway for marketers: As a content delivery and consumption channel, Facebook Messenger delivers in terms of engagement. #2:

Facebook 78

Facebook Broadcasting Click Rate Case Studies 78

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 2, 2018

As marketers, we’re always on the lookout for the next great thing to help propel our campaigns to profit and attract more of the right buyers. As the former digital media strategist at Google and head of content marketing at HubSpot, he’s got me listening. For instance, what are some of your favorite industry outlets?

Creativity 133

Creativity Advertising Agencies Thought Leadership Marketing & Strategy 133

Hubspot

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. The Process: Research process is shorter as we already have their contact information and interaction history. Familiarity with the market. Goal: Get to a connect.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? If email marketing is so great does that mean it is infallible? Are you crafting up an informative newsletter to add value to their lives? Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. There are few reliable authorities on the subject because Salesforce keeps its software vanilla and its customers are using so many marketing automation platforms.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Hubspot

MARCH 12, 2018

Ten percent response rates will become 6%, 6% will become 1%, and 1% will become zero eventually. There is more information available about prospects today than at any other time in the history of selling. Hey [Prospect], Congratulations on your new role as VP Marketing. What will happen? Regards, [Your name].

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

SEPTEMBER 12, 2013

Below are 22 current facts and statistics from a growing collection of research around personalization across marketing channels. It includes consumer and marketer attitudes toward personalization, results achieved, current limits to full-funnel adoption of personalization, and other considerations marketers should take.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Albacross

JANUARY 17, 2020

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

JANUARY 18, 2012

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Hubspot

DECEMBER 22, 2011

There's a good reason 1/3 of marketers believe personalized marketing campaigns are effective ( EPiServer ). The next wave of inbound marketing genius is personalization, and it's not just applicable to B2C-centric companies like Amazon and Netflix. 10 Brilliant Marketing Personalization Tactics to Implement Immediately.

Personalization 28

Personalization Planning Paid Search Agency Marketing Automation Services 28

Hubspot

FEBRUARY 2, 2012

Whether you're just starting out with email marketing or you already have some experience sending marketing emails, you've probably wondered about the types of email communication you can send to your database. Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? a week or a month).

Email Marketing 28

Email Marketing Marketing Management CTR Lead Nurturing 28

Hubspot

MAY 28, 2012

Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust. Passing those unqualified leads directly to your sales team is one of the reasons sales hates marketing.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Hubspot

MAY 18, 2012

But is GM truly the digital marketing icon that we should be referencing to determine whether or not Facebook ads work? ” While this response is typically an advertiser's way of sidestepping a direct question, I mean it sincerely, and here's why. 2) Determine your market size. What is the trigger that sparks conversion?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Vidyard

JUNE 15, 2020

In fact, HubSpot has called it one of 10 skills every sales development rep needs to master —though SDRs certainly aren’t the only ones who’ll find video valuable. This lends continuity and makes them a lot more likely to earn a response. Video conveys information in three modalities at once: Images, audio, and text.

Video Marketing 104

Video Marketing Lead Scoring Lead Ranking Marketing & Strategy 104

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89 billion by 2025.

Statistics 59

Statistics Marketing Automation Services eCommerce Stats 59

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. A strategic pivot.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Hubspot

SEPTEMBER 23, 2014

But most salespeople’s profiles are digital resumes -- or, worse yet, a copied-and-pasted marketing value proposition. Throughout your profile, create messaging that shows how you help your target market. Look for three types of information: Role-specific, goal-specific, and common ground.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Linkedin Optimization 28

BenchmarkONE

JANUARY 25, 2023

Sales prospecting is the practice of gathering further information about potential leads who have expressed interest in your company’s product or service. Prospecting is an essential component of your business and marketing plan. You can also use marketing automation to fill in the gaps in corporate operations and data.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Vidyard

JUNE 15, 2020

In fact, HubSpot has called it one of 10 skills every sales development rep needs to master —though SDRs certainly aren’t the only ones who’ll find video valuable. This lends continuity and makes them a lot more likely to earn a response. Video conveys information in three modalities at once: Images, audio, and text.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking Marketing & Strategy 65

Webbiquity

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Click “Publish.”.

Linkedin 338

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 338

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. A strategic pivot.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

SmartBug Media

SEPTEMBER 25, 2020

AJ Beltis, HubSpot and Ashley Faus, Atlassian. Is there a limit on the number of times we as marketers need to be reminded about this? Ashley pointed out that only 5% of marketing leads are high-quality (per HubSpot’s recent survey). Lukas Pleva, Product Manager at HubSpot. Ungated Content. -AJ

Demand 69

Demand Industry CMS Top of Funnel B2B Thought Leadership 69

Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. The Linear Model. Mapping the Buyer’s Journey to the Sales Funnel.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. What does this look like in practice at a company? Find out, and then follow suit. Be consistent.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

SendX

SEPTEMBER 8, 2020

SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Turn your social media into social marketing. Deal - Free Digital Marketing Consultation ?

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67