Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Inbound marketing works.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 79% of B2B buyers share white papers with their coworkers. So without further ado.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

MARCH 15, 2012

If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. If you're the awesome inbound marketer I know you to be, you're an avid blogger who is always looking for a hot new article topic. Connect with HubSpot :

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Scoop.it

MARCH 17, 2022

Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy. They actually coined the term “inbound marketing.” HubSpot also places CTAs strategically throughout their blog posts.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Golden Spiral

JULY 2, 2021

70% of marketers are actively investing in content marketing. Content Marketing Strategy ” is the most searched query related to content marketing. When you consider the keywords people might be searching for in relation to your company’s product or service, “ebook” or “white paper” probably don’t come to mind.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. The end goal for the majority of marketers?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

SmartBug Media

JUNE 11, 2020

Here’s a bit about how they work: Let’s say you have a piece of premium content, such as an e-book or white paper, that focuses on a particular subject. Below is an example of a featured snippet: This year, Google announced that sites appearing in Google's Featured Snippet won’t show on the first page of the SERP a second time.

Advertising Benchmark 102

Advertising Benchmark SEO SERP Domain 102

Hubspot

FEBRUARY 20, 2020

Nowadays, 55% of marketers say blog content creation is their top inbound marketing priority. Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Use a tool or simply pen and paper to draw a map of journeys on your website you want your visitors to go through based on their interests.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

AUGUST 12, 2014

And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. Mind-blowing, right?

Curation 28

Curation Template Stats Aggregators 28

Hubspot

JANUARY 14, 2014

Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. A marketing automation tool is a big monthly cost and you already do email marketing. Inbound Marketing Comes First.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Paid Search Agency 28

Hubspot

AUGUST 9, 2018

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Content Marketer. Courses and Communities.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic. HubSpot is influential when it comes to inbound marketing. Facebook Lead Ads.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Part of your content marketing strategy should include promoting your content across the channels that your persona uses. Whether it’s using SEO to show up on the Google SERP, posting on Facebook, or using paid ads on LinkedIn.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Part of your content marketing strategy should include promoting your content across the channels that your persona uses. Whether it’s using SEO to show up on the Google SERP, posting on Facebook, or using paid ads on LinkedIn.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. Optimizing Content for Higher SERPs Rankings Analyze the data to identify areas for improvement and optimize your content marketing strategy accordingly. Build high-quality backlinks to improve SEO.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

JUNE 23, 2020

E-books or white papers , which are often used as lead magnets to capture information like a user’s email address. How Does Content Marketing Work for Inbound Marketing? Inbound marketing is the practice of attracting customers through engaging, relevant content. How to Develop a Content Marketing Strategy.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Optinmonster

AUGUST 27, 2023

Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). That’s why content marketing is part of inbound marketing. Content marketers create, curate, share, and distribute quality content.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

JULY 17, 2012

To inbound marketers, all of this content probably seems pretty great -- but it also means it takes a lot of work to get your content to stand out in the crowd. Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! Twitter's Superpower. The value comes from its SEO support.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Neil Patel is the king of content marketing. 3) HubSpot.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 SERPs: The Benefits of Being No. ” At least something is bipartisan.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100