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How to Create a Custom Marketo Popup (The Easy Way)

Optinmonster

Are you looking for a quick and easy way to create a custom Marketo popup that converts? Popups can turn your company’s website into a lead generation machine. But creating a beautiful popup that appears exactly where and when you want isn’t always easy. Why Create a Custom Marketo Popup.

Marketo 81
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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. While Google Analytics generally is focused primarily on how users get to your site, MixPanel goes in-depth on what users do once they are on your site. What to do? If GA4 will meet your needs going forward, great!

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Why we care about marketing automation

Martech

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. What Is a Lead Generation Software/Tool? Why is this important?

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Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.

Unbounce

They knew mobile speeds impacted their conversions, and they were very interested in using Accelerated Mobile Pages (AMP) to create engaging, faster-loading experiences. Because at Unbounce we’ve been working hard to make creating AMP landing pages as simple as possible. That ain’t long.). Like, right now.

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9 Essential Tips for Researching Your Next Content Campaign

Marketing Insider Group

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. How many Twitter followers they have. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

So you’ve created some videos. But how do you know whether it’s, you know, working? If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer? You’re peppering them into your marketing, sales, support, and elsewhere throughout your business.