B2B Marketing Zone

How AI is automating writing and marketing messages

Paul Gillin

MARCH 22, 2022

If you want to write a blog post about a specific topic, you can use AI to help you generate ideas for the post. By harnessing the power of data, AI can help companies better understand their customers and offer them tailored experiences that meet their needs.

Marketing AI

Marketing AI Automation Customer Satisfaction User-Generated Content

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

APRIL 24, 2012

It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. Photo via NigelBeck.com.

Business

Business Work Management Customer Satisfaction Marketing Management

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. It was about returning value and time to our sales teams for their time invested.”.

Process

Process Word of Mouth Forecasting Lock-In

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

JUNE 18, 2013

Don’t lead with a sales pitch. Your principal goal should be to help people solve problems and make smarter decisions. Be helpful and sales will come. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes.

Social Media

Social Media Social Marketing Media Social Networks

Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

APRIL 11, 2014

For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results.

Marketo

Marketo Social Media Lead Generation Marketing Automation Services

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

JANUARY 26, 2016

With marketing now responsible for helping to nurture and advance the buyer through 70% of the purchase cycle, there are monumental inefficiencies if the sales team is knocking on cold doors rather than closing sales-qualified, warm leads.” – Debra Andrews (l.). “If

Peer-to-peer

Peer-to-peer B2B Marketing Trends Sales Qualified Leads

Tribes Rule the Hyper-Social Organization

Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. Most make little margin on new vehicle sales anymore and must take most of their profit from service. Similarly, sales must evolve into more of a consultation and systems integration role.

Rules

Rules Organization Work Management Peer-to-peer

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

OCTOBER 11, 2012

Success in social channels is all about helping other people. The Sales Best Practices group on LinkedIn has a different membership than the Construction Professionals group. Here are a couple from the Sales Best Practices group: Eat that Frog! Think of the Benefit to Your Audience. Keep that in mind when composing a post.

Linkedin Webinar Metrics Tips Webcast

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

DECEMBER 18, 2012

Eleven months later, Attack of the Customers on sale on Amazon ! One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. I certainly could use your help. An idea I’ve been kicking around for a couple of years became a formal book project in January.

Paid Search Agency

Paid Search Agency Word of Mouth Amazon Viral Marketing

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

FEBRUARY 14, 2012

For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business. Incentives to share resources are few; in fact, such behavior is more likely to be penalized than celebrated.

Enterprise Management

Enterprise Management Social Networks Webcast Paid Search Agency

The Changing Rules of B2B Marketing

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. But to thousands of technology professionals around the world, Hanson is a celebrity.

Enterprise Management

Enterprise Management B2B Marketing Rules B to B

Attack of the Customers Press Release

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Learn more at AttackOfTheCustomers.com.

Press

Press Peer-to-peer Amazon BtoB

Direct Marketing Doesn’t Have to Suck

Paul Gillin

OCTOBER 5, 2011

I may not buy from them, but I sure do help promote their wares. Are serious buyers really willing to endure a half-hour sales pitch to get a crummy pair of movie tickets? If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts.

Direct Marketing

Direct Marketing BtoB Word of Mouth Conference

Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

JANUARY 17, 2012

A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. Online collaboration is also being used in non-technical functions.

Wiki

Wiki Peer-to-peer Work Management Marketing Management

Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers.

Multi-Channel

Multi-Channel Top of Funnel Correlation Social Media

Oracle’s Social Media Policy

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, policy, management, operating units, and potential acquisitions, that have not been made public.

Social Media

Social Media Media Copyright B to B

Oracle’s Updated Social Media Policy

Paul Gillin

NOVEMBER 24, 2010

This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, security, policy, management, operating units, and potential acquisitions, that have not been made public.

Social Media

Social Media Copyright Media Wiki

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

AUGUST 29, 2012

The fact that Dry Max looked on the surface to be a cheaper diaper didn’t help. Pampers sales quickly recovered after a brief decline and complaints fell back into normal range. By slipstreaming a product into the market that was noticeably different from the one it replaced, the company invited scrutiny.

Paid Search Agency

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction

‘The Truth about Leads’ Is Just That

Paul Gillin

FEBRUARY 2, 2012

I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. The Truth about Leads is a short book – only 101 pages – but it’s packed with sales wisdom.

Cost per Lead

Cost per Lead Sales Qualified Leads PointClear CPL

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. Leverage skills and distribute workload.

Enterprise Management

Enterprise Management Work Management Social Networks Ideal Customer Profiles

B2B Marketing Zone

Paul Gillin

How AI is automating writing and marketing messages

IBM’s Beck: Social Business is About Enablement, Not Control

Webinars

Trending Sources

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Webinars

What Social Media Marketers Should and Shouldn’t Do

Marketo Tells How to Use Social Media for Lead Generation

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Tribes Rule the Hyper-Social Organization

15 Tips for Getting the Most From LinkedIn Groups

My New Book, ‘Attack of the Customers,’ is now available

Industrial Age Thinking Thwarts Potential of Internal Social Nets

The Changing Rules of B2B Marketing

Attack of the Customers Press Release

Direct Marketing Doesn’t Have to Suck

Live Blog: 3M Unites Global Workforce With Technology

Awareness E-Book Raises the Bar on Social Measurement

Oracle’s Social Media Policy

Oracle’s Updated Social Media Policy

Attack of the Customers: The Pampers Dry Max Crisis

‘The Truth about Leads’ Is Just That

Live Blog: Lotusphere 2012 Opening Session

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