Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Of course, this is a quick summary of the process.

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DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. If your team gets stuck, can they access real-time help? And if integration isn’t possible with your favorites? A/B testing.

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DECEMBER 9, 2023

Speak with your sales teams to learn about what they’re hearing from your ICPs. Because it’s all about being helpful, right? Advice for getting started The best starting point is always to follow the data. What’s working and what isn’t? And these insights don’t need to be limited to your automated programs. How are they finding us?

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SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. With B2B sales cycles getting longer, this is a critical point. Hitting the #1 position in search results is every SEO marketer’s dream. However, when that doesn’t happen, it leaves you asking: What went wrong?

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OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of questions you can answer with reports on daily form activity Understanding these patterns can help you optimize your marketing efforts. Smart filters help you find out.

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Act-On

AUGUST 14, 2018

These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel. Make sure your emails get delivered, opened and achieve results.

Deliverability 101

Deliverability Top of Funnel Optimization Content 101

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MARCH 19, 2024

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

Marketing Automation Services 190

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) How will you score leads ?

Marketing Automation Services 214

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DECEMBER 8, 2023

At that point, whoever is helping you migrate will have an excellent source of truth on what to move and where it is. Not only will this keep you compliant with important regulations, but it also will help contact only recipients who are interested in receiving your messages. Reference existing branding requirements.

Marketing Automation Services 225

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SEPTEMBER 25, 2023

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Let’s talk about how to align sales and marketing on a common strategy. Read on to learn how working together for a common goal can align sales and marketing teams. Enough of that! Startups or enterprise orgs?

Ideal Customer Profiles 130

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FEBRUARY 6, 2024

At that point, whoever is helping you migrate will have an excellent source of truth on what to move and where it is. Not only will this keep you compliant with important regulations, but it also will help contact only recipients who are interested in receiving your messages. Reference existing branding requirements.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

OCTOBER 6, 2023

With the right planning and the right tools , SMS can bring advantages for your marketing, sales and customer service programs, because of its benefits in immediacy, personalization, universality and user experience. Ultimately, the personalization helps cement the bond between the brand and the SMS recipient.

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SEPTEMBER 28, 2023

For most organizations, this includes a customer relationship management (CRM) system or business intelligence (BI) tool as the foundation of their sales efforts. email, web, social, events) and through all stages of the sales funnel. email, web, social, events) and through all stages of the sales funnel.

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OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

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Act-On

NOVEMBER 27, 2023

On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. But rather than ignoring the ones that aren’t ready yet, you can strategically nurture them to grow your haul of sales-qualified leads.

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Act-On

NOVEMBER 7, 2023

Find the right tools to help with inbox visibility Fortunately, there are tools available to give additional insight into the inbox—Act-On’s Deliverability team uses Inbox Monster, which provides reasonably accurate representations of the inbox. Collect this information via form fills and update your CRM to help your segmentation efforts.

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

Act-On

FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. The following (relatively) jargon-free explanations of the most common digital advertising terms will help you navigate the world of online advertising. What is A/B Testing? What is a Channel in Advertising? What is Reach?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

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SEPTEMBER 19, 2023

By driving more active engagement, they better understand their customers, which empowers them to tell more compelling stories to all of their target audiences. It’s best for marketing teams to employ a universal growth marketing approach.

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OCTOBER 3, 2023

In B2B, where the sales cycle is usually considerably longer, CTAs usually reflect the prospect’s position in the funnel. It’s more helpful to look at each channel individually. On the one hand, you could have a prospective buyer who’s a little further down the sales cycle and ready to speak with a salesperson.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130