Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. They have entirely different needs and should be treated as such. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

MARCH 14, 2016

This enables us to understand, segment and target the marketing and sales process far more precisely to the organizations’ needs. The end result is a new layer of intelligence that can be combined with buyer personas that can help marketers target and segment an audience contextually, and at scale.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

FEBRUARY 9, 2016

With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. They make personas fully accessible across all lines of business, and use them as a mandatory part of the planning process, new offer launches, sales conversations, and campaign development.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

NOVEMBER 25, 2015

Instead, Jay Famico and Jason Hekl in their opening keynote recommend focusing on impact to help realize what technology is driving real change vs. creating more activity. The key for me is to not promise the world – but rather be very clear about the specific issue we address and help marketers overcome.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

APRIL 21, 2015

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

MARCH 31, 2020

This will help you create a buyer persona. Hire team players and make them invested in the process. This is when an AI-assisted service portal can prove to be immensely helpful to brands. It is best to develop profiles of customers your team deals with on a daily basis. Build a strategy with customer happiness in mind.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Cintell

FEBRUARY 25, 2015

In reality, organizations are struggling to realize value from buyer personas as they relate to a complex sales and marketing process. What’s worse, without refreshing personas on an ongoing basis, you may miss critical new influencers that emerge in the buying process. Why is this the case? Personas fail: 1. Personas should: .

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

FEBRUARY 8, 2016

Advancing – Advancing organizations have begun to embed personas into the on-going process of the business. I’d be happy to help and would love to hear from you. In 2012 she founded The Marketing Advisory Network to help enterprises unleash the possible within their organizations.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

FEBRUARY 10, 2016

Pat recommends using web content optimization tools to accelerate the buying process by aligning to persona, increase SEO results by using keywords associated with persona challenges, and by identifying prospective buyers through site behavior and dynamic content. Related, download Cintell’s new persona optimization framework.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

JANUARY 27, 2016

Help sales executives understand the various members of the buying committee, what they each distinctly care about and how to build consensus to close the deal. Help external agencies understand your specific buying segments so they can contribute to this cohesive, unified strategy. For Communications Professionals.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

DECEMBER 28, 2015

Prioritizing your personas will help you prioritize your content. If companies are struggling to put buyers first: I recommend the CEO find a coach who will help him refocus himself and then the company. We ask copious questions during the initial stages of the sales process to uncover their issues and find out who they really are.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. To help sales understand our buyers, marketing needs to let them share their insights and then ask additional questions to dig deeper.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. Buyer personas at my company are a passion.

Buyer Personas 100

Buyer Personas Buyer's Journey Lead Ranking Marketing Qualified Leads 100

Cintell

JULY 15, 2020

Pairing your approach to customer data acquisitions with artificial intelligence technology helps you reduce the potential for human error while simultaneously accelerating the customer intelligence process.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

FEBRUARY 24, 2016

Market dynamics, buyers and technology have advanced and the B2B buying process is more complex than ever. To help sales understand our buyers, we create materials, tools, and hold trainings. Customers really enjoyed being a part of the process and continue to provide ongoing feedback on their needs.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Be mindful of who you select for this work.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

OCTOBER 23, 2017

We created this guide to help you get started. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement. Buyer personas are important because they help you both target and relate to customers. What is a buyer persona?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166