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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

When organizations invest in marketing technology (martech) stacks, the content needed to fuel the system can sometimes be an afterthought. The funnel diagram below is a sample of how a professional services firm might construct an inbound marketing funnel. . How will these findings support your market position?

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Stop making content distribution an afterthought

MKT1

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

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13 Email Examples That Totally Nailed Personalization

Hubspot

7) Twitter. After following one of her favorite brunch spots on Twitter , my colleague Corey Wainwright received this email from the social network with suggestions for similar accounts to follow. Eric Peters , the senior growth marketing manager with HubSpot Academy, explained the technology that makes emails like these work.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Success theater can also show up in our industry-wide narratives. How to Combat Success Theater.

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The Ultimate Guide to Marketing Jobs

Hubspot

Email marketers make between $39,000 and $70,000, with the median salary being $50,500. Growth Marketer. Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Content Marketing. Marketing Job Resources.

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How Gretta Van Riel Used Her 16M Social Media Following to Grow Her Businesses

Single Grain

So, I started kind of building an audience around interests, rather than just around personal relationships, and I liked the idea that you could follow people that you didn’t already know, a bit more like a Twitter or something. My very, very favorite Facebook group is Badass Marketers and Founders , do you know that one?

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Here are the best channels to hire a director of marketing for your company: Use LinkedIn. You can search on LinkedIn with keywords like “growth marketer,” “marketing director,” “director of marketing,” “SaaS marketing director,” etc.