MKT1

FEBRUARY 23, 2022

This newsletter shares our perspective on early-stage marketing compensation in an attempt to make this process easier for both marketers and founders. Our spreadsheeet also shares sample offers , which illustrate the importance of considering stage, valuation, and the combo of salary and equity when evaluating your offer.

Advertising Benchmark 52

Advertising Benchmark Startups Marketing Analytics Tools Work Management 52

MKT1

SEPTEMBER 28, 2022

This course is specifically designed for early marketing leaders to learn how to build a high-impact marketing function and become a more well-rounded marketing leader. Additional context: In general, I’m a big fan of tiered processes in marketing. It’s an iterative process.

Distribution 52

Distribution Top of Funnel Work Management Content 52

KoMarketing Associates

APRIL 14, 2016

It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. What To Look For: Ask for a custom work sample for which you’ll agree to pay market price.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Content Marketing Institute

DECEMBER 21, 2018

The authors characterize two marketplace types: Red oceans are traditional, highly competitive markets. They are usually no-growth markets filled with hungry businesses competing primarily on price. They even include sample scripts for team leaders to follow during group question-and-answer sessions.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

Hubspot

JANUARY 27, 2020

Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. I've ranted about CRO case studies a ton by this point, so it's suffice to say I don't trust most of them.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Convert

SEPTEMBER 16, 2022

Plus, being a part of Conversion Advocates, he is privy to some of the most robust optimization frameworks and training processes in the industry. In the end, you understand experimentation better, from sample size and test results down to statistical significance. It’s vicarious learning at its best. Lorenzo Carreri. Ruben De Boer.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Outgrow

MAY 17, 2022

About our guest: Phil Gamache has been a Demand-Gen Manager, a Marketing Automation Manager, a Marketing Director, a Marketing Technology Instructor, a Marketing Ops Manager and a Director of Growth Marketing. You’re not slowing them down in the signup process.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

Unbounce

SEPTEMBER 15, 2020

But once you take a closer look at the process, you realize just how complex it can actually be. You need to make sure you have… The right duration and sample size. Before starting, I consulted with Anna Roginska, Growth Marketer at Unbounce , to get her input on how I should create my variants. New parents beware.)

Marketing AI 145

Marketing AI Optimization Landing Pages eCommerce 145

Goodish Agency

MARCH 18, 2021

They communicate their values, beliefs and what they stand for, and in the “consumer centric” era, the power shift can be felt and branding becomes a two-way process; it is no longer about communicating your wants and needs. Nowadays good software & mobile apps make creating video content a quick, cost-effective, and “ fun ” process.

Paid Content 89

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 89

Single Grain

JUNE 3, 2021

In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. The interview process, including example interview questions. Plus plenty of tips from the other side: how to land a job as a Marketing Director. The Interview Process as a Recruiter.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

AUGUST 9, 2018

In this article, we’ll break down what marketers do, how you can get into the marketing field, and the different marketing jobs that are available in today’s economy. By the end, you’ll be able to map out your budding marketing career and pinpoint your goals. Growth Marketer. Content Marketing.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Single Grain

OCTOBER 23, 2023

We take you through the entire process from campaign creation, which is a templated campaign creation tool, so you pick from one of three different goals, whether your goal is content creation, sales, or increasing your social following. My very, very favorite Facebook group is Badass Marketers and Founders , do you know that one?

Social Media 98

Social Media Media eCommerce Verticals 98

Huptech Web

JULY 7, 2022

and facilitate growth. Market study: E-commerce trends are volatile. Before you move a step ahead with developing your store, make sure that you study the market, learn about web design trends , understand what works as eCommerce customer services , and avoid what might take a toll on their buying health.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Outgrow

AUGUST 29, 2022

So one of the things that we subbed out was using this product called Video Ask instead of the type where I was run by site forum, where you can offer customized videos for people that are clicking on certain answers in a form submission process, and then get a video relevant to that. And it worked out well.

Sales Management 52

Sales Management Demand Generation Agencies Paid Search Agency Paid Content 52

accelerate agency

SEPTEMBER 1, 2021

Then, write a blog post detailing the process and share it. Take, for example, this blog post from Hubspot: “The 20 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team.”. The key is to keep your prospecting endeavors efficient and streamline the process. .

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

accelerate agency

JULY 1, 2021

Then, write a blog post detailing the process and share it. Take, for example, this blog post from Hubspot: “The 20 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team.”. The key is to keep your prospecting endeavors efficient and streamline the process. .

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Convert

MAY 18, 2022

Here’s an example of what that process might look like: For example, when testing the amount of time before a popup engages a user, we look at heatmap and Google Analytics data to discover the rate at which people close the popup. Joe Karasin, Head of Growth Marketing, CircleIt Inc.

Effectiveness 105

Effectiveness Click Rate Conversion Rate Trigger Marketing 105

accelerate agency

MAY 11, 2022

To help your SaaS business scale rapidly , accelerate agency’s growth marketing team will check if your content is optimized and identify key pain points quickly so you can get more eyes on your site and customers taking action. Most leads you draw in from content marketing will also be from your target audience.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

accelerate agency

MAY 11, 2022

To help your SaaS business scale rapidly , accelerate agency’s growth marketing team will check if your content is optimized and identify key pain points quickly so you can get more eyes on your site and customers taking action. Most leads you draw in from content marketing will also be from your target audience.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

accelerate agency

OCTOBER 11, 2021

To help your SaaS business scale rapidly , accelerate agency’s growth marketing team will check if your content is optimized and identify key pain points quickly so you can get more eyes on your site and customers taking action. Most leads you draw in from content marketing will also be from your target audience.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

Unbounce

FEBRUARY 19, 2019

Promo thought so, too, which is why they included a ton of video content on this landing page for their video creation service—from the header, to the explainer video, to the sample videos that visitors can actually use in their own marketing. That’s what happened to Rianna Riddle , Growth Marketing Director at FilterEasy.

Landing Pages 145

Landing Pages Paid Search Agency Click Rate Conversion Rate 145

accelerate agency

OCTOBER 27, 2021

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Enterprise SEO is a large-scale version of this process, encompassing many optimization strategies. These aspects weigh heavily into Google’s algorithm.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Enterprise SEO is a large-scale version of this process, encompassing many optimization strategies. These aspects weigh heavily into Google’s algorithm.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Enterprise SEO is a large-scale version of this process, encompassing many optimization strategies. These aspects weigh heavily into Google’s algorithm.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

TrustRadius Marketing

NOVEMBER 2, 2022

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. LEARN MORE. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

SnapApp

JULY 7, 2017

To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. R onSela.com | Growth Marketing Consultant. . . Bottom line: it’s a numbers game. And, in this case, “more isn’t merrier”.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

AUGUST 1, 2022

Zoomed in, the experimentation machine accepts learning and effort made on the scientific process as input and yields program metrics as the output. TL;DR: The better the input (data gathered, education, certifications, data literacy, and processes), the better the output (experiment velocity, win rate, average win per experiment.),

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Convert

DECEMBER 8, 2023

Those pillars are Process and accountability: This includes the process for ideation and prioritization, experiment design, how success is measured, etc. Arguably, people and processes take the cake when it comes to experimentation success. It’s interesting what we’ll learn here. What then should be your focus?

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

Process and accountability: This includes the process for ideation and prioritization, experiment design, how success is measured, etc. Arguably, people and processes take the cake when it comes to experimentation success. Did you hear about website optimization on a growth marketing podcast and had this tool recommended to you?

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. LEARN MORE. Built to help operate a business and meet compliance needs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

MKT1

APRIL 16, 2024

Hearing from all of you on these topics led to a couple conclusions: Takeaway 1: Most marketers mainly use AI for writing and not much else Content creation and copywriting use cases were overwhelmingly the most popular in our recent survey. Ignition uses AI to make the launch and campaign process much easier.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105

Directive Agency

JULY 26, 2016

Exposure to many websites and markets (along with the experience that comes from that) gives an agency an advantage. That said, make sure they have the resources such as people, processes, and infrastructure to handle a large volume of customers. Entrepreneur & Digital Marketing Specialist @seopluscanada.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76