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How to Deliver a Great B2B Sales Experience

Webbiquity

On the flip side, if the sales team doesn’t share feedback, marketing might be off-target with their campaigns. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured.

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15 Marketing Newsletters You Need to Follow

Scoop.it

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

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10 Most Popular B2B Lead Blog Posts of 2016

markempa

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline. Tips On How to Use LinkedIn for Better Lead Generation. Read the Tips on How to Use LinkedIn for Better Lead Generation.

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13 Proven Marketing Hacks to Generate Guaranteed Leads

Optinmonster

So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. HubSpot uses its buyer persona templates as a piece of gated content in its resource library.

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How to Build a Process for Growth Experiments

Hubspot

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing. Source: HubSpot Academy. Predictable.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

What is a Go-to-Market Strategy? The process of creating a go-to-market strategy allows you to discover gaps in the market, which can help you hone down your product’s niche and better alleviate your buyer persona’s pain points. Download the kit today to get started on your go-to-market strategy.

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Going Global: 22 Growth Hacks & Resources for International Expansion

Hubspot

If you haven't heard, we've just announced that the HubSpot Marketing Platform is now available in six different languages. So to provide you with some direction and help you give your global marketing a boost, check out these 22 pro tips for international success. 22 Global Marketing Growth Hacks and Resources.