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BadTech Is the Next New Thing

Customer Experience Matrix

Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities. There's more bad news for marketers and other business people: clients' customer data was exposed by Salesforce.com (although there’s no evidence that anything was actually leaked).

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era. Salesforce.com.

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Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. Cadence and governance continue to challenge marketing tech. There are in particular three fundamental building blocks of marketing tech that are often overlooked: vetting, procurement, and governance.

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Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]

Crimson Marketing

They are leading a new era in cyber security by protecting thousands of enterprise, government, and service provider networks from cyber threats.Ren He is also currently serving as a board member for Servoy, Mintigo and Acronis..

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Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. So I’m guessing Radius will stick with this approach for a while. businesses and their attributes.

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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

Today, the DUNS database includes over 300 million entries for businesses around the world, and is in active use by governments and global organizations. Invented in 1963, the DUNS is a system that assigns a unique, nine-digit number to each business entity. In the realm of acquisitions though, they haven’t made a strong showing.

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Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

It draws from Web information, government lists, and similarity to the client’s current customer base. Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. So it doesn’t quite belong here, but it’s interesting nevertheless.