Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). If you are interested in more information about in-person individual training in search marketing from Rutgers, online courses from the UC Irvine Extension, or an on-site customized corporate workshop by our very own Biznology team, click here. How is your search marketing working?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

MAY 5, 2014

Facebook, Twitter, and Google+ can change the rules of what’s acceptable and who you can reach whenever they choose. By the same token, Bing and Google can change the rules around search rankings whenever they like, as Google recently did with guest blogging. In fact, they do it all the time. And with Panda.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

NOVEMBER 21, 2013

There’s a joke going around based on Google’s many, many recent changes. Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals? Instead, to manage in this environment, the real questions worth asking are: What connects these Google updates? (Photo credit: Fotografik33).

SEO 80

SEO Enterprise Management Lead Scoring Lead Ranking 80

Biznology

JULY 24, 2014

Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? eBay’s biggest sin in the eyes of Google’s Panda update was offering lots of extremely thin content pages, frequently with few product details. You think you’ve got e-Commerce SEO problems?

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Biznology

AUGUST 21, 2013

Not only does putting your customers first benefit you from a business result standpoint, but, Google has also made it clear that its Panda and Penguin updates prefer pages that offer users high-value content. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Check it out.

Landing Pages 80

Landing Pages Business Lead Scoring Lead Ranking 80

Biznology

MARCH 7, 2013

That’s why we designed the Biznology Jumpstart Workshops –in particular why we designed the one on search marketing. How do you know how many more people will come to your site? How do you know how much more revenue that will mean? We feel your pain–and we want to relieve it.

Wikipedia 80

Wikipedia Planning Search Marketing Webinar Metrics 80

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Google Trends tells you what keywords consumers use and when. In the Google Anlaytics of your website, see if more website traffic is coming from search engines.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

OCTOBER 18, 2013

I’ve argued for years that Google’s only interested in growing your brand if it helps their customers—and their bottom line. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. That doesn’t mean you can’t do both. Paid search is a science. That’s true.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

OCTOBER 6, 2015

” I was reminded of this all last week when I had the honor of being the moderator for a workshop panel on October first entitled Social Media Marketing Strategies to Grow Your Small Business. Band , “ now, baby we can do it Take the time, do it right We can do it, baby Do it tonight.”

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Biznology

JULY 1, 2013

You probably have a whole team looking at external search optimization for Google, but how many people are looking at your most popular site search keywords? Alex Holt and I provide Biznology Jumpstart Workshops for Website Search , where your website search problems are analyzed by your own team with the proper training.

Marketing Websites 80

Marketing Websites Landing Pages Keywords Newsletter 80

Biznology

FEBRUARY 26, 2014

And explore alternative payment options like Google Wallet, NFC, or Apple’s iBeacon to ease the checkout process, whether virtual or real-world. Responsive designs usually have more content and more pages, which Google tends to like. Google likes that, too. Rebuild Your Website With Responsive Design.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

JULY 19, 2013

Google—and other search players like Microsoft, Facebook, Apple, and Amazon (or, as I call ‘em, AGFAM ) —recognize the value these other factors bring to your customers’ consideration set and continue to evolve search to address these concerns , adding improved image display and prices and ads in Maps , with many more to come.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

SEPTEMBER 18, 2013

When you’re ready to pitch, send your whole post or at least a “TL;DR” (too long; didn’t read) summary suitable for posting on Facebook, Google+ or Tumblr. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Interested in learning more?

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

JANUARY 30, 2013

On-page testing is more complex to plan though relatively easy to execute thanks to tools like Google’s Content Experiments. Mike Moran, Rob Petersen, and I now offer an On-site Search Marketing training program for businesses as part of the Biznology Jumpstart Workshop series. What should you test? Impressions. Keywords or bid.

Paid Search Agency 80

Paid Search Agency Campaigns Tips Privacy Policies 80

Biznology

JUNE 15, 2015

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). But what Google really doesn’t want you to know is that’s becoming less true every single day.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Biznology

JUNE 21, 2016

No, sadly, the truth is that most pay-per-post gigs these days care more about exact keyword links, Google juice, and inbound links these days, oftentimes, than they do have anything with brand-building, buzz-marketing, product-awareness, or anything halfway-noble like that.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

MARCH 25, 2013

GOOGLE IS THE ONLY SEARCH ENGINE THAT MATTERS: It’s true that Google represent 70% of all searches and the percentage is growing. DUPLICATE CONTENT GETS YOUR SITE DE-LISTED: The truth of the Google duplicate content penalty is quite simply that there is none. also)–and is growing too.

De-duplication 80

De-duplication Optimization SEO Paid Search Agency 80

Biznology

JUNE 24, 2013

I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. When Google starts to put its money—and its search engine results pages—behind something, you know it’s a trend worth watching. Image via CrunchBase. Interested in learning more?

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

Biznology

JANUARY 31, 2014

Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Longtime readers know I’m not so keen on trusting Google anyway (oh, and here , too). (Photo credit: Wikipedia). After all, he ought to know.

SEO 80

SEO High Quality Lead Marketing & Strategy Lead Scoring 80

Biznology

OCTOBER 10, 2014

As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. What is Google’s huge mistake, why is it so damaging, and how can you avoid doing the same thing? ” [Emphasis mine].

Wikipedia 80

Wikipedia Paid Search Agency High Quality Lead Search Marketing 80

Biznology

JANUARY 23, 2015

Google gets it. Providing customers a modern, mobile-friendly site will ensure you won’t fall out of Google’s results even if they make a massive move there—to say nothing of helping your customers accomplish their goals on mobile. Second, start building out or beefing up your customer database.

Mobile Marketing 80

Mobile Marketing Business Work Management Internet Marketing 80

Biznology

APRIL 9, 2013

If it helps you out at all, consider all of this to be part of your job; if it helps you out at all, workshop some of the scenarios you’re considering and pass them by the most creative people in your office. Final caveat: please go as far as your line in the sand — but no further.

Social Media 80

Social Media Viral Marketing Media Youtube 80