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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Google Review Count: 46,500. Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!! 2) Google Keyword Planner. Google Review Count: 29,800. Google Review Count: 19,200. 1) SEMrush.

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AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

QuanticMind

Each has a distinct role and brings unique value to your SEM and digital marketing efforts. Algorithms build a mathematical model of sample data which predicts future performance, which informs the decisions to optimize performance at any given task. Google’s image analysis capabilities provide one such example.

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The Five Best Infographic Creation Tools and Services

Webbiquity

Google Review Count: 3,600,000. Sample review: You don’t “have to go to great expense to create (an) infographic. Google Review Count: 142,000. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. 1) Piktochart. 2) Infogram.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. pictured: @jdischler , @GinnyMarvin ).

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Google Quality Ratings Guideline (Version 5.0). Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Mediative’s The Evolution of Google’s Results Pages and Effects on User Behaviour.

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How Long Does it Take to Get Results from Content Marketing?

NuSpark Consulting

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. Served up with an overdose of keywords, such content used to entice Google’s spiders to crawl web pages and place them higher in the search engine rankings. Distribution Rules Supreme.

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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. SEM skills are rarer still, if my anecdotal evidence is right.