Zoominfo

MARCH 9, 2020

Work-From-Home Tech Examined For its analysis, ZoomInfo focused on the following technologies, which typically help remote workers communicate and interact with colleagues: Web conferencing platforms (e.g., Box or Google Drive), which offers online access to digital files and documents, often to many people at the same time.

Work Management 130

Work Management Paid Search Agency Zoominfo Resource Management 130

PureB2B

SEPTEMBER 24, 2017

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. We've picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: 1. The Success of Account-Based Marketing. Remember, it’s all about context.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Using behavioral data is not an esoteric process that can only be deciphered by tech-geeks and computer science graduates.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

PureB2B

SEPTEMBER 24, 2017

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing. Remember, it’s all about context.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Valasys

JANUARY 19, 2024

The emergence of chatbots in digital marketing has marked a revolutionary shift. It has heralded a novel area of conversational marketing. From understanding the nuances of human conversation to predicting consumer preferences, this piece uncovers the power of chatbots in marketing.

Marketing AI 40

Marketing AI Conversion Resource Management Planning 40

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Data sourced from the Conductor platform shows the term “eCommerce analytics” has an average of 720 monthly searches. trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

ClickZ

JULY 16, 2020

The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. To this end, CallTrackingMetrics recommends performing market research to get a better understanding of the benchmarks in your industry.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Zoominfo

OCTOBER 20, 2021

With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you’re like most of us, the answer is a lot. At HR Whiplash!,

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

EveryoneSocial

NOVEMBER 3, 2021

If you’re a talent acquisition manager, recruiter, or hiring professional looking to attract and retain skilled workers, read on to learn the talent acquisition strategies you need to implement. Because it has such a focus on hiring, talent acquisition is often associated exclusively with human resources. What is Talent Acquisition?

Acquisitions 52

Acquisitions Resource Management Marketing & Strategy Best Practices 52

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. New customer marketing. Managing the Process.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Martech Advisor

AUGUST 21, 2019

As work an increasingly complicated array of moving parts, digital marketers should think of themselves more as project managers. But without a centralized project management hub, this transformation is difficult. As marketers today, we must manage people as well as project details.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. How to connect your marketing and sales data. UTM parameters. CRM integration.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Valasys

APRIL 16, 2024

With visibility on search engines like Google or Bing, you improve your chances of reaching customers actively seeking what you offer. Continuous Monitoring And Reporting A successful e-commerce SEO strategy is not a one-off event but an ongoing process that necessitates adjustments, enhancements, and monitoring.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies SEO 40

Zoominfo

NOVEMBER 25, 2020

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo What it Means to Have Diversity, Inclusion, Equity and Belonging Four core concepts — diversity, inclusion, equity, and belonging — illustrate the stages and steps companies take when building an effective DEI system.

Effectiveness 100

Effectiveness Zoominfo Resource Management Barriers 100

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. Is it Marketers?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Outreach

APRIL 22, 2021

The process involves various communication channels to build a relationship, improve satisfaction, and proactively nurture your customer base. It's essential to note customer experience and customer engagement are sometimes used interchangeably, but each has its distinct role in the customer cultivation process.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Brandpoint

OCTOBER 4, 2019

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. Read More: How Content Marketing Supports Employer Branding]. Paul, Minnesota.

Resource Management 102

Resource Management Thought Leadership Work Management Paid Search Agency 102

Hinge Marketing

JULY 9, 2014

What is marketing automation, and what can it do for your firm? You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Marketing automation has been there all along. Marketing Programs. Campaign Management.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Automation Marketing Management 48

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 22, 2009

Is there any show that B2B marketers connect with more than The Office? DCI Group's holiday card reminds B2B marketers of all the work in takes to make sure our customers know how much we appreciate them- but be careful with this one, it's Top Secret. Did you tweet your New Year marketing resolution and wonder if it went unnoticed?

Resource Management 48

Resource Management Paid Search Agency B2B Marketing Advertising Agencies 48

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

ClearVoice

APRIL 11, 2019

Personas are marketing code for “knowing your audience.” Marketers who use buyer personas and map content to the buyer’s journey enjoy 73% higher conversions compared to companies not pursuing this approach. .” Personas are marketing code for “knowing your audience.” Build buyer personas with collective knowledge.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Belkins

SEPTEMBER 13, 2019

The price of badly calculated intrusion into your prospect’s routine is too much to handle, so telemarketing stepped back long ago, making way for account-based marketing and account-based sales development. To introduce your team to a new system, you must create that system first. Create a framework. Know when to start.

Sales Qualified Leads 40

Sales Qualified Leads Resource Management Burn Rate Ideal Customer Profiles 40

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Content Standard

SEPTEMBER 27, 2016

I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. I would come up with powerful data—but only after hours and hours of research.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Automation 40

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Markets ebb and flow. And how should your content marketing efforts support those efforts? A SWOT-ing Guide for Content Marketers. But therein lies the problem. Companies change. Weaknesses.

SWOT 81

SWOT Analysis Content Work Management 81

Sprout Social

DECEMBER 29, 2022

Is it ways you could automate processes? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. monday.com.

Enterprise Management 100

Enterprise Management Work Management Budget Programs Marketing Management 100

Outbrain

FEBRUARY 21, 2019

When a customer wants to buy a car, she might begin her search in Google with the search phrase: “best cars for safety.”. When she looks at the search results, she sees Google’s recommendations at the top of the page. One key metric that can help you measure the ROI of your marketing campaigns is Customer Lifetime Value (CLV).

Resource Management 37

Resource Management Distribution Loyalty Psychographics 37

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. The company also created special editions for ad agencies, which now provide about 40% of its business.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Lake One

MAY 14, 2019

While we let the big dogs in the marketing space duke it out over whose theory is the best, our experience and success have led to these B2B SEO do’s and don’ts. While the CEO might execute a buying decision, the human resources manager might be the one researching your company. DO NOT: Write Only for Google.

SEO 40

SEO B2B Marketing Management Lead Scoring 40

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. Without a reliable system, work will fall into chaos. On average, 11.4

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62