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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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MarTech’s email marketing experts to follow

Martech

There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. Twitter : @JenCapstraw (3.9K Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K Company: RPEOrigin Twitter: @ryanpphelan (6.2K

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. The State of Paid Social 2017. 3 Ways to Build a Better Agency-Client Relationship.

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Influencer Marketing Just Hit the Big Time

Convince & Convert

As a consequence, companies are making three key changes to their marketing approach: 1. The first two categories are already at a fever pitch, with more than 2,000 marketing tech companies and content marketing becoming a major initiative for most brands. Twitter Just Got Serious About Influencer Marketing. Twitter owns Vine.

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Audiences that SaaS Companies Need to Build Now

Directive Agency

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. That doesn’t necessarily mean that the touch was not valuable.

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? Email is another popular marketing strategy for tech companies. The key to email marketing is to be able to segment your list and custom-tailor emails to particular segments of subscribers that you want to contact. .

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Exact Match Search Results. Posting News and Updates.