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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Google Search Console.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. We use a combination of resources for enabling our content marketing schedule internally and across client programs.

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More Free Marketing Knowledge

The Effective Marketer

Quality varies: [link] Can you recommend other resources for free marketing knowledge? This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. You can follow any responses to this entry through the RSS 2.0 It is worth checking out, you have your work cut out for you.

Planning 100
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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100
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Marketing Content That Sells

The Effective Marketer

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. So here it is, the marketing budget, the final component of the marketing plan.

Planning 100
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How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

Don’t hesitate to ask leadership for their input on any task you might be working on, as they’re a great resource for idea generation and better understanding the audience. Check out these posts for detailed info on the above tactics: 3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives.