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MAY 8, 2018

Google's Gmail update is built to make the static email inbox more interactive for users. Here is what marketers need to know. The results could impact your B2B email deliverabilty.

Deliverability 102

Deliverability B2B Email Marketing Interactive Marketing 102

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DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets. But it doesn’t need to be.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation Automation Advertising Agencies 222

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MAY 7, 2024

Is retention marketing on your list of priorities? So, if you’re looking for creative ways to improve your retention marketing, we’ve shared our framework for reaching more customers and keeping them happy. Providing additional resources for customers is a great way to practice retention marketing. It’s certainly on ours!

Planning 188

Planning Webinar Metrics Landing Pages Ad Exchange 188

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MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report , the probability of CEOs and marketing leaders agreeing on top marketing metrics is like a flip of a coin (50/50).

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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FEBRUARY 6, 2024

Migrating to a new email marketing platform (aka marketing automation) can be intimidating. Use this article as your guide for a smooth transition for email marketing migration. Gather critical assets for email marketing migration A successful migration starts with gathering your critical assets. Landing page templates?

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is Affiliate Marketing?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

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NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181