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How to Use Google Analytics to Create More Effective Content

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How effective is your content marketing? Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Here are three ways to slice and dice your data to see which content performs best.

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Get Ready for 2024 Email Deliverability Compliance Changes

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Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. Take the necessary steps now to ensure a smooth transition and continued success in your email marketing efforts.

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10 Simple SEO Basics for Better Rankings

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We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?”

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Advanced Marketing Metrics with Easy-To-Use Engagement Insights

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Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.

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3 Ways to Start Earning Links

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And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. For example, let’s say that you’re a software company and your target market is B2B content marketers.

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5 Ways Marketing Leaders Help Sales Expand Pipeline

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Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report , the probability of CEOs and marketing leaders agreeing on top marketing metrics is like a flip of a coin (50/50).

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Marketing Automation Migration: Switching Platforms Made Easy

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Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets. But it doesn’t need to be.