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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” I go to Google to fact-check. Not at all.

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The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)

Hubspot

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

To implement this growth strategy: Search Google for bloggers that do reviews and lists of products and services like yours Use a tool like Klear to see how influential they are. Utilize tools like Google Analytics , Mixpanel , or Amplitude to track user interactions on your website or app.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. ☀️ Get into the viral #FentySummatime collection that’s been selling out fast! ?‍?⤵️ And it influenced consumer preferences as well. Fenty Beauty, with over 2.4M

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Don’t worry about creating a “viral” video with mass appeal. There’s a how to video for everything!

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Measuring the Best Times to Post on Social Media

Sprout Social

Jump to Google+. This means branding yourself is essential to awareness, loyalty and reach. Best Time to Post on Google+. Google Plus has had its fair share of criticisms, but the fact remains, people still use it to post content. billion public Google Plus accounts, 9.7% 3 Things to Know Before Posting to Google+.