Launch Marketing

MAY 1, 2024

Will it look to boost lead generation? A brand awareness marketing campaign might have slightly different marketing components than a lead generation campaign, which is why defining your campaign objective is the first step to forming a strategy. Is your objective to boost lead generation? What about driving sales conversions?

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Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. In fact, CPG industry leaders have upped the ante on innovation, anticipating changes to maintain their lead. Your marketing team should take the lead in communicating that openness.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Lead Forensics

NOVEMBER 23, 2023

The good news is, get it right and your website could quickly become your most valuable lead generation asset. Here, we’re going to share with you the secret behind creating a great lead generation website and everything you need to think about. What makes a great lead generation website?

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI. Content leads.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Start with Google’s Keyword Planner to get a general idea.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

NuSpark Consulting

APRIL 28, 2012

So let’s remove salaries and time fees from any social media ROI calculation. To go further, do you calculate the ROI of networking? I don’t believe the cost of doing a job should count into ROI calculations. Any cost of a social media management tool can also be applied to the ROI calculation. I download the paper.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. Google rules also change, and it’s necessary to keep up to date with the times, and consistently checking what others are doing will help you.

Landing Pages 322

Landing Pages Conversion Top of Funnel Classified Ads 322

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Stevens & Tate

MARCH 3, 2022

Generate New Leads Over The Long-Term. Digital marketing allows manufacturers to generate new leads over the long term. While traditional marketing efforts help you garner immediate attention, they won’t generate new leads consistently over time. Such content can include everything from blog posts to white papers.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Google Ads? Advantages & Strengths of Google Ads. The case with PPC ads is that you only pay when people click on the ads that lead to your website or landing page and convert, so you will get a better return on your marketing spend.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action. Conversions could be various actions like lead submissions or downloads.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 85

Organic Leads Traffic Organization Sales Qualified Leads 85

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. One of our client’s guest blogging objectives is to generate increased organic traffic to their website that will convert into leads. White Papers and E-Books.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Marketing Insider Group

MARCH 9, 2020

Outsource production and automate distribution to boost your ROI. White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Get started today and generate more traffic and leads for your business.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Martech Advisor

DECEMBER 23, 2019

But if you actually want to generate ROI from your content in 2020, you need to develop a robust strategy that accurately aligns with both the needs of your audience and the current goals of your business. Be sure to make note of any gaps and decide if you need to create new content to fill them. What gets measured gets managed.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

The Point

MAY 18, 2016

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. To download a free white paper on this same topic, click here.

Paid Search Agency 113

Paid Search Agency Adwords B2B Click Rate 113

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

Social Media 138

Social Media ROI Media Correlation 138

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? For example, you want to increase your social media leads, but by how much? Calculating ROI on Organic Social Media Efforts.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Webbiquity

MARCH 31, 2022

That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. For example, you can share content that resonates with the customer on the channels they prefer, in turn boosting your sales collaboration and improving ROI.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Avoiding these mistakes, and proactively addressing any issues, will go a long way towards ensuring your PPC efforts deliver a solid ROI.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Sales Engine

OCTOBER 2, 2015

If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. If you haven’t restructured your marketing into lead generators for sales, you’re behind. Marketing’s new role is to generate leads for salespeople.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Contently

MARCH 30, 2020

The biggest mistake people make with content marketing ROI is taking a short-term view. Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Take, for instance, this piece on how to write a white paper. The logical move?

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. That often takes the form of lead generation, especially in B2B circumstances.

ROI 153

ROI Allocation Work Management Landing Pages 153

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Marketing Craftmanship

MAY 13, 2020

Although most company CEOs or owners would never consider operating without a website — which serves as the modern-day storefront — many of them over the years have confessed to me that they see no tangible connection between their website or social media and tangible business outcomes, such as lead generation, increased sales or new accounts.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Tomorrow People

NOVEMBER 21, 2017

25% believe it improves conversion and ROI. Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible. Build trust with your audience and with Google by making sure your content is good quality, spam-free and well optimised.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

Social Media 100

Social Media ROI Media Lead Gen 100

SmartBug Media

NOVEMBER 3, 2020

Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. In order of simplest to most advanced, these include: Opportunity lead source. Opportunity Lead Source. Lead source” is a native system drop-down field on lead records. You add “Bing” as a picklist option on the lead source field.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Brandpoint

MAY 18, 2020

closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report. Marketing and sales managers may also want to meet monthly to evaluate results on metrics including lead generation , MQLs, percent of leads worked and lead-to-customer conversion rate.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hubspot reports that short-form videos have the highest ROI of all social media content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Content Standard

MAY 8, 2018

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. We know (particularly when it comes to real-time evaluation) that it is leading brands to produce campaigns that maximize short-term effects.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72