Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. Influencer marketing has become a really big deal in a relatively short time.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. It’s a great way to inform customers about new promotions and important updates that won’t get lost in a sea of “spammy email.” Everyone knows that LinkedIn is integral to managing B2B relationships. Guest post by Nick Rojas.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 242

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

APRIL 11, 2019

“Ok Google, find coffee shops near me.” While content contains the information exchanged, context anticipates the user’s needs and also takes into account the ambiguity and interruption while engaging a customer. Dialog: how the AI processes information. Nodes: Where is the information stored?

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

Webbiquity

AUGUST 1, 2019

If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora. Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information).

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 203

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). ” LinkedIn is tops for B2B marketing, but…not for advertising? 9 LinkedIn Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

MARCH 30, 2021

While safety was the primary reason for this shift initially, the ease of self-service and remote interactions have enduring appeal for buyers in accessing information and services. The form can ask prospects for their information and whether they want to opt into receiving information about the product or service you are selling.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. Oddly, it doesn’t include LinkedIn ads.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Users can add checklists, labels, and due dates, and project information is kept in sync across devices. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MARCH 31, 2022

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JANUARY 22, 2019

Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. Google+ was a social network designed by a corporation. They’ll be sharing their experiences and guidance to inspire and inform you, whether you are a budding entrepreneur yourself or just want to better understand how business innovation works.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Webbiquity

AUGUST 22, 2017

Before you start producing content, the key is to clearly understand your target audience—who they are, what problems they face, what information are they looking for, and which content formats will be most engaging. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

OCTOBER 9, 2018

While a lot of information gets ignored, personalized content tends to hit home. Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 30, 2012

Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search. Find relevant groups on Facebook and LinkedIn.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Google Plus, 540 million active users. LinkedIn, 187 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

JULY 15, 2014

Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Clayton can be found on LinkedIn and Google+. Guest post by Clayton Wood. bought, absorbed, and shut down Cloud Party.

Work Management 100

Work Management Marketing Management Allocation Marketing Analytics Tools 100

Webbiquity

SEPTEMBER 22, 2014

Google recently announced they are offering this service free for their AdWords users. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call. Click-to-call tracking.

Planning 100

Planning Work Management Marketing Management ROI 100

Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%). Engineers view Google as the most valuable content resource, followed by vendor websites.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

MARCH 9, 2010

It’s now the second most-visited site on the web , behind only Google. I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# The challenge rather lies in the way Facebook fan pages are used.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

NOVEMBER 16, 2010

Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch. Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Join the same LinkedIn groups. Post on Google Buzz.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

JUNE 4, 2019

Where Better Proposals stands out is in its blend of best practices and data-backed recommendations in an easy-to-use platform that takes clients from “send us some information” to “it’s a pleasure doing business with you.”. I’d go through Google and type “web designer [city name]” and manually get names and email addresses.

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

Webbiquity

FEBRUARY 18, 2011

Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? How can you optimize your site for Google Maps ?

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Examples range from Google News and Yahoo! Post on Google Buzz.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Post on Google Buzz. Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

DECEMBER 28, 2010

Then include text links back to specific pages on your website, e.g. linking a term like records management software back to an informational page devoted to that topic. Post on Google Buzz. Share this on LinkedIn. First, make sure the press release itself it well-optimized (e.g. Share this on Bebo. Share this on del.icio.us.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

JANUARY 25, 2010

Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&#

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. Use Twitter. Submit your blog to AllTop.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. A few examples. How To Be Seen.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

JUNE 14, 2016

Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. Google Review Count: 2,210,000. Google Review Count: 913,000. Google Review Count: 183,000. 2) After The Deadline.

Tools 100

Tools Lead Ranking Lead Scoring Best Practices 100

Webbiquity

JUNE 23, 2010

The search engines have always favored fresh content, particularly Google with its latest Caffeine release. Blog: informal / conversational tone. On your website, visitors are information consumers. Post on Google Buzz. Share this on LinkedIn. Website: formal / professional tone. Website: transactional. Tweet This!

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100