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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Google regards such links highly as they indicate trust, appreciation, and endorsement.

SEO 75
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. Their continued accreditation speaks to the many initiatives Google has taken to ensure advertisers get the most out of their investments in the network.

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Is your brand marketing truly inclusive?

ClickZ

According to a survey by Google and The Female Quotient , 64 percent of respondents took some action after seeing an ad they considered to be diverse or inclusive. Source: Think With Google. In more recent times, their ‘ They Will See You ‘ YouTube campaign focused on LGBTQ+ visibility in advertising.

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How to Balance Ethics and Reality in Influencer Marketing

Convince & Convert

What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. Though sometimes annoying, the goal of Google and FTC crackdowns is to eliminate spammy link building and dishonest marketing. Sponsored YouTube review by Home Depot. Simplifying Disclosure.

Ethics 157
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Grow your brand without advertising

Kevin Indig

See Google or Apple, for example. Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

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Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

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Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up?—?just we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search. Is Google letting Google Alerts fail?