The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Valasys

MAY 28, 2020

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Oktopost

JUNE 6, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. You can find Olivia and her guests on Apple Podcasts , Spotify , and YouTube. Episode Summary.

Top of Funnel 69

Top of Funnel Work Management Youtube Touchpoints 69

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Varicent

MAY 17, 2018

on lead generation with social influencers. If you onboard an influencer and they have a fantastic YouTube channel and they're producing shows weekly, it makes sense to include them in some sort of video marketing rather than force them into a whitepaper or a medium that might not be their strength.

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

The ABM Agency

APRIL 2, 2021

Several years ago, it was revealed that ads for many of the world’s largest companies appeared alongside hate-speech videos on YouTube. The sales cycle or decision-making process for consumers is short, with only one or two decision-makers. There are also as many as six to 10 decision-makers in a longer B2B sales cycle.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Oktopost

SEPTEMBER 22, 2021

Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. . B2B sales cycles can be long, so know what your audience needs for the long haul. Seven out of 10 B2B buyers watch YouTube videos before purchasing.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Vidyard

NOVEMBER 6, 2018

This scrappy and resourceful team uses creative and authentic video to stand out, boost engagement, and generate big business on a small budget. Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Act-On now uses video extensively throughout their entire marketing and sales funnels.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

accelerate agency

SEPTEMBER 10, 2021

In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Vidyard

JANUARY 24, 2022

No matter how you prefer to consume your sales content, we’ve got a little something for everyone. In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Podcasts 1.1 Surf and Sales 1.8

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Markempa

AUGUST 19, 2021

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Increasing your close rate and reducing sales cycle time by earning an influencer’s “seal of approval,” thus leveraging their credibility. A nod to The Digital Age.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Tiecas

JANUARY 27, 2024

Lead generation: Blogs can be a powerful tool for lead generation. In turn, it will help generate better-quality leads and grow sales. One of the most effective channels for promotion is social media, such as LinkedIn and YouTube. This is how you can prove marketing ROI to higher-ups when it comes to budgets.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Video proved a strong case as a revenue generator in 2020. Optimizing YouTube Videos to Go Viral During the Holidays. And if you’re stuck, YouTube is teeming with helpful tutorials to get you started. Creating video was a snap in 2020.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

DiscoverOrg

SEPTEMBER 5, 2018

Today we’re going to be discussing emotional intelligence; more specifically, four things that you can try to marshal your emotions towards greater sales success. Check out the video version on YouTube ! Please subscribe to our YouTube channel , and offer commentary, if you’d like. ” Let me explain.

Top of Funnel 141

Top of Funnel Video Marketing Marketing Qualified Leads Lead Ranking 141

The Marketing Blender

MAY 4, 2021

It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. An ideal ratio for many companies would be 5:1, or that for every $1 you spend on marketing, it generates $5 in business. Four B2B Digital Marketing Strategies to Help You Generate Leads. Let’s talk. .

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Vidyard

NOVEMBER 6, 2018

This scrappy and resourceful team uses creative and authentic video to stand out, boost engagement, and generate big business on a small budget. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Oktopost

JULY 30, 2020

Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Webinars in particular are ramping up and becoming an integral part of sales processes in 2020 and beyond. . Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Vidyard

FEBRUARY 13, 2020

Many businesses are now turning to on-demand and one-to-one video content as a powerful new way to expand their audiences and generate more sales opportunities. Digital 22: Generated £1.6 When we put our standard two-minute product tour on YouTube, the process was simply a nightmare. We couldn’t customize anything.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Zoominfo

AUGUST 26, 2021

The importance of sales is self-evident, but business development is also vital to any sales organization, particularly in a struggling market. At its most basic level, business development involves prospecting and lead generation. Hire sales representatives who have hunger and determination. YouTube, Instagram).

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Vidyard

NOVEMBER 6, 2018

This scrappy and resourceful team uses creative and authentic video to stand out, boost engagement, and generate big business on a small budget. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

accelerate agency

SEPTEMBER 10, 2021

In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. Newsletters.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

KoMarketing Associates

APRIL 27, 2017

Sales cycles that span multiple months, potentially even year-long in duration. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. Products or services tailored to specific buyer needs.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

The Lead Agency

JULY 7, 2019

It takes 6 to 8 touches to generate a viable sales lead Prospects are unlikely to convert the first time that they come to your business’ website. Remarketing gives you a second, third, or even fourth chance to make a sale or capture a lead. What is Remarketing? Why are Remarketing Campaigns Important?

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81

Oktopost

MARCH 2, 2020

It’s also worth remembering that B2B sales cycles can potentially be long, so consider where and when in the funnel your digital marketing efforts fit best. Create a website that generates leads. Most importantly, you need a website that will maximize lead generation. . Define your audience .

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

DiscoverOrg

SEPTEMBER 5, 2018

Sales professionals (including myself) will usually focus on the sales cycle, and the prospect that you’re trying to sell something to, in a negative way. It’s outdated, and sometimes, it’s a complete waste of money: That’s the status-quo thinking that attends to most of our sales cycles.

Top of Funnel 120

Top of Funnel Video Marketing Marketing Qualified Leads Transparency 120

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

DiscoverOrg

MAY 1, 2019

A lot of people don’t dig very deep into the possibilities of direct contact information – but in today’s whiteboard session, you’ll see the real impact on your sales team. You also empower your team by helping them engage with decision makers; and moreover, that EVERY sales cycle starts with decision makers. Thank you!

Contacts 120

Contacts Sales Cycle Youtube Training 120

PureB2B

MARCH 23, 2021

According to CloudIncome.com, 73% of marketers regard webinars as one of the most effective ways to generate and obtain high-quality leads. This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

According to CloudIncome.com, 73% of marketers regard webinars as one of the most effective ways to generate and obtain high-quality leads. This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Vidyard

NOVEMBER 13, 2019

This team uses video to generate more leads, accelerate pipeline, and generate real results for their business. The Zycus marketing team has deployed a comprehensive video program to support all facets of marketing and sales, resulting in a 6.6x Video in Sales: The Attractor. And Selling Delco, Delaware County’s No.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117