Zoominfo
OCTOBER 13, 2023
The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Other market participants” refers to any person or entity that is not acting as a consumer — in other words, B2B telemarketing can be acceptable.
Biznology
JUNE 4, 2019
You’ve been involved in the lead generation world for a long time. Lead generation success rests on quality— not quantity, and not speed. But more likely it turns out that one rep is following instructions, with success, and the other refuses to follow the rules and is losing. His new business is called Prospect Experience.
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markempa
SEPTEMBER 29, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
ViewPoint
JUNE 15, 2017
The lead generation team was doing its job, but the rules for a qualified lead were so onerous that very little was going to the salespeople. It turns out there were several stages of qualification, from two different inside telemarketing departments. Are the qualification rules too strict? Qualification should be fast.
markempa
OCTOBER 29, 2009
The phone is a powerful and effective lead generation tool and is an important "social media" platform. That being said, the phone must be used as a part of a holistic lead generation strategy. Throw away the scripts: Telemarketers use scripts. It is inarguably the human touch of a lead nurturing program.
markempa
OCTOBER 22, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Dimensional mail was close behind at 5.28
markempa
JUNE 8, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
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