Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Forbes) 93% of online experiences start with a search engine.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 122

Marketing Automation Services Budget Programs Enterprise Management Work Management 122

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads? e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. Seventy-three percent of B2B marketers surveyed said their video marketing is generating positive results, according to a study from ReelSEO. Mobile Becomes Video Driver.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Convince & Convert

AUGUST 8, 2019

The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. The four most popular messaging apps already have more monthly active users than the four major social networks. mobile users in the U.S. According to a recent estimate , 12.1% use WhatsApp, and 56.8%

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Social Media Has Many Faces. Facebook counts more than 9 million advertisers, which pay nearly $2.3 billion yearly.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Valasys

JULY 19, 2019

Microsoft has shared the following vital insights on LinkedIn: “LinkedIn revenue increased 25% ($371 million) with record levels of engagement, highlighted by LinkedIn sessions growth of 22%” The vital metrics resonating with the above parameters gives us a clearer understanding of the status of the professional social network.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. It is especially important these days as social networks have become massive centers for connecting with prospects and customers. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. 81% of 30 to 49-year-olds.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. On the contrary, advertising, even digital ads, leads to overexposure and saturation. But the stats don’t lie.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Huptech Web

MARCH 2, 2023

Social media has evolved into a natural extension of social media, allowing businesses to sell products and services directly from the platform through which they connect with friends, family, and favorite brands. Businesses can also generate engaging content that resonates with their target audiences, leading to higher conversions.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Sharpspring

JANUARY 31, 2019

Years have passed and the times have changed — now millennials are the largest generation in the workforce. The first step of marketing to any generation is understanding what makes them unique. 69% of millennials worldwide want businesses to better facilitate customers getting involved in social issues.

Peer-to-peer 55

Peer-to-peer Planning Paid Search Agency Mobile Advertising 55

Hubspot

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? Sure, many millennials and Gen Zers are considered "young adults."

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. Is your content mobile friendly?

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. Statista ). LinkedIn ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

TrustRadius Marketing

APRIL 13, 2022

We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks.

Paid Content 52

Paid Content Social Media Pricing Price 52

EveryoneSocial

SEPTEMBER 21, 2020

And while getting employees to share company, third-party, and user-generated content to social media is the cornerstone of a platform, there are other ways to drive organic engagement and results from your team too. . The last thing you want is an army of employees all saying the exact same thing or spamming their networks.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Contently

JUNE 3, 2016

For marketers, and anyone else whose business focuses on internet usage, the slowdown isn’t a sign to take mobile less seriously—if anything, mobile will only become more important as people spend more time on their devices. 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Optinmonster

OCTOBER 30, 2019

Instead of cold approaching people with ads, promotional emails , or unsolicited phone calls, you’re using social media to find prospects, build brand awareness, and build relationships with potential customers. Most companies already have some sort of social selling set up. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? 168 Case Studies on Generating Traffic from 124 Experts.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

MARCH 10, 2020

If not, we've collected some important stats about millennial blog readers that can help. Over 70% of millennials and Generation Z are members of loyalty programs (Source: Oracle ). To make sure their experience is enjoyable make sure your blogs are optimized for desktop and mobile. Every audience is different.

eCommerce 90

eCommerce Peer-to-peer Statistics Thought Leadership 90

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Stats 207

Stats Paid Content Facebook Demographics 207

Sprout Social

NOVEMBER 11, 2019

Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials.

Paid Search Agency 88

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 88

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. Let’s take a look at a few of the most important steps: Fully Responsive Websites/A Mobile-First Strategy. If you do, begin focusing on a mobile-first strategy that brings your new innovations to those responsive sites first. Thought Leadership.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

EveryoneSocial

FEBRUARY 4, 2019

are on social media accounts. The best way to prove it is a quick snippet of some social media stats: Close to half the world’s population (3.03 billion people) are on some type of social media. 91% of B2B buyers are active on social media. ( 79% of job applicants use social media in their job search.

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

Content Standard

APRIL 16, 2016

Nearly 18 months after it was first unveiled, Snapchat’s advertising platform has become a big hit among brands. With over 100 million daily active users who average 25 to 30 minutes of active screen time per day, the social network is far too large to be ignored. For all of this positive momentum, there are shortcomings.

Social Media 46

Social Media Social Marketing Media Paid Search Agency 46

Webbiquity

MARCH 20, 2018

Here are a dozen stats that show the value of blogging and provide guidance for achieving real results. Seven Stats About the Benefits of Business Blogging. Regularly blogging B2B companies generate 97% more inbound links to their websites, leading to higher search engine ranking and a higher probability of being found.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Mobile Use. Pretty handy, huh?

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

MAY 13, 2015

This is a basically a search engine for facts and stats. It runs quite the gamut in regards to content topics: social networks, gaming, specific industries, holidays, coupons, marketing, and so many more. If you're ever in a pinch for stats for class, Factbrowser.com is just what you need. 4) Factbrowser.com.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Hubspot

APRIL 1, 2011

It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have "jumped the shark" from the early-adopter crowd to the mainstream. So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. They're just kids."

Statistics 28

Statistics Mobile Advertising Stats Mobile Marketing 28

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. billion by 2025.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Porch Group Media

FEBRUARY 27, 2019

25 Stats on Consumer Shopping Trends for 2019. Emerging technologies such as voice commerce, social commerce and augmented reality will continue to gain traction in 2019. 12) In a recent PwC study, about two-thirds (65%) of respondents in the US feel that a positive experience with a brand is more influential than great advertising.

Stats 63

Stats Trends Mobile Advertising eCommerce 63