How to Generate Qualified Leads with Lead Surveys
Direct Response Coach
MARCH 1, 2020
The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.
Direct Response Coach
How to Generate Qualified Leads with Lead Surveys
Direct Response Coach
MARCH 1, 2020
The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.
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Generating a Lead vs. Buying a Lead
Direct Response Coach
APRIL 12, 2015
I never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web Marketing'
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A clever way to generate more tweets – and expand your audience
Direct Response Coach
MARCH 29, 2015
Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.].
Copywriting 100
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Do you have the patience for content and inbound marketing?
Direct Response Coach
MAY 6, 2017
There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. The post Do you have the patience for content and inbound marketing? The post Do you have the patience for content and inbound marketing? I’ll explain in a minute, [.].
The real difference between outbound and inbound marketing
Direct Response Coach
JANUARY 14, 2016
Lead generation can be so frustrating. The post The real difference between outbound and inbound marketing appeared first on McCarthy and King Marketing. The post The real difference between outbound and inbound marketing appeared first on McCarthy and King Marketing. But that’s not enough.
My 5 Simple Wishes for Better Lead Generation
Direct Response Coach
AUGUST 6, 2012
As an industry, we are flooded with new products and technologies that promise to improve response, reduce costs and close more sales. For the most part, these are tactical improvements, but if you want to see real change in your results, consider these attitudinal improvements. My Wish #1 I wish we would stop focusing on [.].
Lead Generation 100
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Getting started with Content Marketing
Direct Response Coach
MAY 11, 2014
Content marketing can be very intimidating. The post Getting started with Content Marketing appeared first on McCarthy and King Marketing. The post Getting started with Content Marketing appeared first on McCarthy and King Marketing. There’s too much to know and too much to do.
Is your marketing automated yet?
Direct Response Coach
JULY 2, 2013
One of the major advantages we have today is that so much of your marketing can be automated. And the good news is you don’t need an expensive marketing automation system to do this. The post Is your marketing automated yet? appeared first on McCarthy and King Marketing. A $15 a month account with [.]
An introduction to the 3 different types of search marketing
Direct Response Coach
FEBRUARY 18, 2015
What’s not to love about search engine marketing? As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. General Lead Generation Web Marketing'
Search Marketing 100
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Thank you, online marketers, for preaching our gospel
Direct Response Coach
APRIL 22, 2014
Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience. . ” Sometimes I wonder if the direct marketing industry shouldn’t be following the same mantra. When I broke into the field [.]. When I broke into the field [.].
Online Marketing 100
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Why your market universe size dictates your strategy
Direct Response Coach
MARCH 21, 2014
One of the first questions I ask with new clients is how big is your market universe? Put another way, how many people in your market universe could actually buy this product or service? The post Why your market universe size dictates your strategy appeared first on McCarthy and King Marketing.
Direct Marketing Formats: A strategic look at 9 mailer options
Direct Response Coach
SEPTEMBER 17, 2014
Direct marketing is a complex business with many elements to consider. The rule says 40% of your direct marketing program will depend on your mailing [.]. The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing. Have you heard about the 40-40-20 rule?
Direct Marketing 100
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Market Segmentation: Different customers need a different strategy
Direct Response Coach
JUNE 24, 2013
Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. I subscribe to this approach myself – for the most part.
Segmentation 100
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Join me at the Direct Marketing Innovations Symposium – Monday, March 3
Direct Response Coach
FEBRUARY 27, 2014
This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'
Direct Marketing 100
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Join me at the Direct Marketing Innovations Symposium – Monday, March 3
Direct Response Coach
FEBRUARY 27, 2014
This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'
Direct Marketing 100
100 How to generate web traffic and sales leads from blog and article writing
Direct Response Coach
JUNE 18, 2012
Setting up your new blog seemed like a pretty good start. You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You started your blog by writing to your customers, prospects and some friends and family. You [.].
Sales Leads 100
100 Account-Based Marketing and Direct Mail
Direct Response Coach
JUNE 1, 2016
Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). The post Account-Based Marketing and Direct Mail appeared first on McCarthy and King Marketing.
Inbound Marketing vs. Outbound Marketing
Direct Response Coach
JANUARY 5, 2013
Are you trying to decide between inbound and outbound marketing? This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.]. You don’t have to decide. You can have them both.
Direct Mail and Those Pesky Millennials
Direct Response Coach
NOVEMBER 8, 2017
For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. From the baby boomers (my team) to the x and y generations to the current group of 20- and 30-year-olds, the so-called millennials, understanding these generations is a priority for some [.].
Generation 124
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The 5 Levers of Direct Marketing
Direct Response Coach
MARCH 8, 2016
Direct marketing is a results-oriented business. This ongoing adjustment and testing is what makes direct marketing so powerful. The post The 5 Levers of Direct Marketing appeared first on McCarthy and King Marketing. You don’t have to wonder whether your campaign is working.
Direct Marketing 100
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Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail
Direct Response Coach
JANUARY 30, 2017
For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing.
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Do you have the patience for content and inbound marketing?
Direct Response Coach
MAY 6, 2017
The post Do you have the patience for content and inbound marketing? appeared first on McCarthy and King Marketing.
Are you using lead magnets?
Direct Response Coach
NOVEMBER 19, 2013
Lead generation magnets are often an oversight to newcomers trying to generate sales leads through marketing. But eventually they see the error of their ways, and they come to realize this simple point: If you want to generate sales leads, you need to start with a lead magnet. What is a lead magnet? No, it’s [.]
Leads 100
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Direct Mail Tip: Make your direct mail offer the centerpiece
Direct Response Coach
JUNE 3, 2014
One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. What a shame. How many times have you [.].
Tips 100
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How do you qualify an inbound lead?
Direct Response Coach
DECEMBER 3, 2013
This is how leads are generated through inbound marketing. appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing' The best part is that over time that same [.]
Where should you put your Call to Action?
Direct Response Coach
JULY 26, 2015
Advertising and marketing programs are supposed to generate results – measureable results. appeared first on McCarthy and King Marketing. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing graphics.
Advertisements 100
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Never feel bad about “cold calling”
Direct Response Coach
SEPTEMBER 17, 2015
But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.]. The post Never feel bad about “cold calling” appeared first on McCarthy and King Marketing. At some companies and for some sales people, it still is.
Cold Calling 100
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How to build a Sales Lead Funnel
Direct Response Coach
NOVEMBER 5, 2014
As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., These are all important parts of your marketing and [.].
Top of Funnel 100
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5 reasons why clients don’t insist on direct response advertising
Direct Response Coach
JANUARY 8, 2015
Direct response is a powerful marketing discipline that brings measurable results and accountability to your advertising and marketing. So why don’t more marketers use it in their advertising? The post 5 reasons why clients don’t insist on direct response advertising appeared first on McCarthy and King Marketing.
Advertisements 100
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The nuances of the free trial offer
Direct Response Coach
OCTOBER 26, 2014
The post The nuances of the free trial offer appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Print Advertising TV Advertising Web Marketing' Here’s why: For consumers, [.].
Copywriting 100
100 The sounds of great advertising
Direct Response Coach
OCTOBER 10, 2014
The post The sounds of great advertising appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing Lead Generation Online Advertising Print Advertising TV Advertising' What in your mind should great advertising accomplish? ——-. We all have our favorite TV [.].
Advertisements 100
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Direct Mail Strategy: Do you see direct mail more as advertising or sales?
Direct Response Coach
SEPTEMBER 9, 2014
When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. appeared first on McCarthy and King Marketing. It was a natural extension for them.
Direct Mail Postcards – Which side is UP?
Direct Response Coach
AUGUST 18, 2014
If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation' Copywriting Direct Mail Direct Marketing General Lead Generation'
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Direct Mail Ideas: The Ace Hardware “paper bag” offer
Direct Response Coach
SEPTEMBER 19, 2014
The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising' Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.].
Paper 100
100 Direct Mail Envelopes: To tease or not to tease
Direct Response Coach
SEPTEMBER 1, 2014
The post Direct Mail Envelopes: To tease or not to tease appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Lead Generation'
Copywriting 100
100 Don’t confuse online marketing with social media
Direct Response Coach
JUNE 9, 2012
As a convenience, most discussions around online marketing include social media as a central player in the process. Some social media experts will tell you can’t do online marketing without social media. It doesn’t have to be that way. That’s not true.
Social Media 100
100 Sometimes I forget I’m a copywriter
Direct Response Coach
NOVEMBER 26, 2013
The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing'
Copywriting 100
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When testing, try not to jump to conclusions
Direct Response Coach
OCTOBER 23, 2013
The post When testing, try not to jump to conclusions appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Print Advertising Web Marketing' Whether you’re testing [.]
Lead Generation 100
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How to create website content without a blog
Direct Response Coach
AUGUST 28, 2013
The post How to create website content without a blog appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation Online Advertising Print Advertising Web Marketing' I know because I’ve been meaning to write this article for two weeks now. [.]
Copywriters: Choosing the right words
Direct Response Coach
JULY 25, 2013
The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing' For the latter, it may be just a flip of the [.]
Copywriting 100
100 My new-found appreciation for PURLs
Direct Response Coach
JULY 18, 2016
When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. The post My new-found appreciation for PURLs appeared first on McCarthy and King Marketing. But still a gimmick. My reasoning: even if you [.].
Landing Pages 100
100 Never Fall in Love with a Mailer Format
Direct Response Coach
MAY 21, 2013
As marketers, it’s so easy to fall in love with a direct mail format. The post Never Fall in Love with a Mailer Format appeared first on McCarthy and King Marketing. The post Never Fall in Love with a Mailer Format appeared first on McCarthy and King Marketing. It depends [.]
Copywriting 100
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What they don’t tell you about online (inbound) marketing
Direct Response Coach
FEBRUARY 13, 2012
I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost. I love having my [.].
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