Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Catch all episodes here. Episode Summary. And on Spotify.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. LinkedIn is gaining impressive traction as a B2B lead generation network.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Outbrain

JANUARY 2, 2022

In these precarious conditions, generating leads, which has always been a challenge for B2B companies , has become even more complicated. To stay on board, B2B decision-makers need to keep up with the latest trends and adapt their business to the COVID-19 reality, taking advantage of the new lead generation strategies out there.

Lead Generation 58

Lead Generation Sales Qualified Leads Ideal Customer Profiles Generation 58

SugarCRM

DECEMBER 11, 2013

YouTube Dashboard. Social Marketing. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. You’ve mastered the basics of your new marketing automation software. Drip Email Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Vidyard

JULY 28, 2021

How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Contents 1. Check out our guide.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Marketing automation platforms can help with segmenting users based on different criteria. What Exactly is Email Personalization? Editor’s note: Reproduced exactly from the submission.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. LinkedIn is gaining impressive traction as a B2B lead generation network.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

LeadSquared

DECEMBER 2, 2020

After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges. B2C lead generation strategies. There could be multiple reasons behind this.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

SmartBug Media

APRIL 28, 2021

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. YouTube is another great platform to learn about the basics of Marketo. Marketo Website Documentation.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

PureB2B

DECEMBER 15, 2015

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

DECEMBER 15, 2015

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Event Marketing provides you with an opportunity to follow up the leads.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

NuSpark Consulting

OCTOBER 27, 2013

Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Lead Liaison

MARCH 2, 2023

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! The post 6 Benefits of Using QR Codes appeared first on Lead Liaison.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Marketing Insider Group

NOVEMBER 23, 2023

Never before has marketing been as rewarding, or as impactful, as it is today. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so. His book on Amazon is favorite amongst the techno marketers.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. And this map has grown exponentially each year.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

MAY 21, 2021

Awareness Stage (Top of Funnel) Videos The nature of your content: Videos in the awareness stage are designed to generate just that—awareness. The m ain goal of YouTube is to get the viewer to your website. The m ain goal of YouTube is to get the viewer to your website. You’ll want to get creative too.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Vidyard

JULY 29, 2014

There are many RFP templates available to help procure the right Marketing Automation Platform (MAP) for your needs, however, most of these templates are missing a key ingredient – the ability to track video viewing history per site visitor and use this engagement data for enhanced lead scoring and nurturing.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” “We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” ” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”. “We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

JUNE 11, 2015

And whether a video is sitting on YouTube as a brand awareness tool or plunked on your site to capture lead data, it’ll do the trick. What’s more, this powerhouse doesn’t shy away from duties all over the funnel. Videos can be educational or entertaining, live action or motion graphic, long or short, silent or not.

Sales Qualified Leads 50

Sales Qualified Leads High Quality Lead Marketing Automation Services Marketing Automation 50

Customer Experience Matrix

MARCH 4, 2014

API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process. But that’s not quite right.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Outbound Engine

DECEMBER 4, 2019

In fact, paid ads are expected to generate over $18 billion in revenue in 2019. 76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. Learn more about how to automate your marketing and generate referral business here.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Vidyard

OCTOBER 27, 2019

How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. Who’s responsible for making videos?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Video Marketing Maturity Means Getting More Strategic. Allow me to pull out and paraphrase a few highlights. Integrations Are More Important Than You Think.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. What is Video Marketing? Contents 1. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. Leave blatant pitches and attempts to create corporate generated, viral social media content in 2019. CUSTOMER CONVERSION.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. You need to rethink your business model first and fast.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60