Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Generating leads with B2B marketing strategies is not low effort. Sending generic emails is fine for those who are just starting out, but you need to segment your list into targeted groups and tailor their messages to be successful.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Resources mentioned: In any B2B sales cycle, knowledge equals power. Catch all episodes here.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. This ultimately leads to optimized sales conversions.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. a link that leads to your website). Interviews. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? Set S.M.A.R.T

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. They then place an order.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Oktopost

JUNE 24, 2021

Julia Polisuk, Demand Generation Manager at Cato Networks takes the hot seat today. Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders?

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. For example, do you know where your website traffic and leads comes from ? For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections.

Social Networks 179

Social Networks Business Work Management Social Media 179

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Episodes 1-6 are now available. Episode 1 is available now.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

markempa

AUGUST 5, 2012

In this high-tech world, social media has revealed itself to be a lead generation goldmine. A 50% connection rate with potential customers on LinkedIn. Twice as many sales-ready leads as any other lead generation channel. Typically, you meet someone and only then connect on LinkedIn.

Social Media 120

Social Media Top of Funnel Advertising Channels Lead Scoring 120

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. The quality of leads being generated nowadays is abysmal.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Mailmunch

MAY 20, 2021

When it comes to lead generation, it is crucial to use and employ different platforms and techniques. billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. What is B2B lead generation, and how to get started? Lead Generation. B2B is a technique implemented by every organization to help them procure leads. What is lead generation? OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Some of those strategies still work toward the same end goal.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. What is B2B lead generation, and how to get started? Lead Generation. B2B is a technique implemented by every organization to help them procure leads. What is lead generation? OUR CULTURE.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. And lucky for you, we’re giving our readers the scoop on creating video content that generates conversions. Spending less on production means maximizing your ROI.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Webbiquity

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. say strengthening their brand is a top business objective.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Valasys

MAY 28, 2020

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

LeadSquared

DECEMBER 2, 2020

After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges. B2C lead generation strategies.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

NuSpark Consulting

MARCH 3, 2016

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. You’re only half way there. The good news?

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

SocialPilot

JANUARY 15, 2024

Marketers land 66% more qualified leads through video marketing. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. Social Media Video Trends for Linkedin 61.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

APRIL 2, 2024

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. These could include LinkedIn, email marketing, content marketing, or SEO.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124