NuSpark Consulting

SEPTEMBER 7, 2016

Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. Today, he must also lead the way in creating consumer apps and digital products.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

nDash

MAY 26, 2022

For example, Gartner’s research reveals that 44% of millennials prefer not to work with sales reps in the B2B space – suggesting that there are swift moves toward digital channels and away from in-person interactions. eBooks, guides, and white papers. Improve ROI. Why are B2B Marketing Tools Important?

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. This involves attribution, marketing budget ROI, pipeline performance, and using historical data to inform decisions for future efforts. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Martech

DECEMBER 8, 2021

” Data from Gartner suggests that 17% of time in the buying cycle is now spent with a salesperson — representing, said Cavanaugh “a massive decrease.” “However, the thing that has not changed is that marketing leaders are still held accountable for funnel metrics,” such as leads, MQLs, SQLs. Why we care.

Account Based Marketing 68

Account Based Marketing Buy Process Marketing Automation Services 68

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. Salespeople need leads—right now. How do marketers overcome this roadblock? So marketing tries to feed the pipe.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

SMB 40

SMB ROI Marketing Budget Work Management 40

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. If it's spent without a commensurate increase in new customers, then it could lead to ruin. Although marketing agencies don't have a crystal ball to forecast ROI with, they still have common sense.

Small Business Marketing 70

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 70

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Modern B2B

OCTOBER 11, 2019

Rewind 10 years and you’d see B2B marketing budgets being spent on events and meetings – fill the top of the funnel and then let the sales team walk that lead all the way through the process until contracts are signed. To make things a little more challenging, according to Gartner, that wider team is generally between 6 and 10 people.

Top of Funnel 45

Top of Funnel B2B Gartner Digital Marketing Funnels 45

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Heinz Marketing

FEBRUARY 7, 2022

I think I met you when you were at an agency, you were at Topo for a while, then obviously at Gartner post-acquisition and Six Sense is doing something I expect more companies to do, which is basically building an analyst expertise in house between yourself and Carrie Cunningham, super smart to be doing that. It’s not a hand raise.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Ideal Customer Profiles 52

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Adobe Experience Cloud Blog

OCTOBER 14, 2008

the world's fastest growing B2B online media and lead generation company. We were a boutique sales and marketing firm that consulted with technology companies about their lead-generation strategy and inside sales processes. ROI needs to be realized over a longer period of time. I can talk a mean game about B2B sales as well.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

SEPTEMBER 12, 2011

First, Alinean is THE leading provider of interactive smart content marketing and value-based sales enablement tools with extensive experience and range: We are the original pioneers in the creation of interactive value selling / marketing tools and best practices, having founded the first company in this space, Interpose, back in 1993.

Lead Ranking 40

Lead Ranking Lead Scoring Tools Differentiation 40

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Moz

JANUARY 22, 2019

The value of the goal: In order to determine your ROI, you’ll need to decide what a complete goal is worth. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Blogging Let’s say Directive wants to create lead generation content.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Webbiquity

NOVEMBER 5, 2019

According to Gartner , members of B2B buying teams spend nearly half of their time doing independent research, and: “When B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. Include a section for white papers, case studies, and videos. White papers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

accelerate agency

APRIL 12, 2023

Utilize content marketing Content marketing is a great avenue for lead generation for any SaaS website, as—when done well—it brings people back again and again. That’s why leading SaaS companies like Xero feature free trials so prominently on their sites: Alternatively, you could work on a freemium model.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Still, the performance of those leads remains poor. Understanding personal motivations and engagement behavior gives insight into what leads hold the most potential to move forward.

Marketing AI 92

Marketing AI Top of Funnel B2B Intent Signal 92

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Still, the performance of those leads remains poor. Understanding personal motivations and engagement behavior gives insight into what leads hold the most potential to move forward.

Marketing AI 90

Marketing AI Top of Funnel B2B Intent Signal 90

Madison Logic

OCTOBER 11, 2023

With Gartner data indicating that sales reps only have around 5% of a customer’s time during their B2B buying journey, it’s up to you to guide them to decision confidence and secure buy-in from the entire buying committee. If so, you might want to leverage that to educate your audience through white papers, blogs, or podcast interviews.

Account Based Marketing 52

Account Based Marketing ABM B2B Marketing Marketing & Strategy 52

Delivra

OCTOBER 31, 2018

Working with too many unqualified sales leads. How to segment email marketing campaigns based on lead score. A streamlined marketing automation process frees up your team to focus on other important aspects of their jobs, including engaging in one-on-one conversations with qualified sales leads. White papers.

Lead Scoring 49

Lead Scoring Lead Ranking Segmentation Paid Content 49

Sana Commerce

AUGUST 24, 2021

When it comes to how and where to allot their budget, many B2B businesses struggle to strike the right balance of spend to maximize their ROI. Recent data from Gartner tells us that this certainly is the case: Over 40% of B2B businesses consider systems integration to be a top strategic investment for their organization. White paper.

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

Inbox Insight

JULY 16, 2021

Interest in Account-Based Marketing only continues to grow as marketers seek to drive higher ROI and see better results. ABM effectively leads to a boost in upselling and cross-selling with minimal resource and outlay, and a far quicker end-to-end sales process. Increased ROI and collaboration. Welcome, Hyper-personalization.

Account Based Marketing 98

Account Based Marketing Demand Generation ABM Ideal Customer Profiles 98

Metadata

OCTOBER 13, 2021

That’s where the double funnel from TOPO, now Gartner, comes in. ROI calculators. Most marketers running account-based programs try to measure them using a traditional lead model. These are real benchmarks for high-growth SaaS companies from Gartner, placing ABM performance metrics alongside demand gen metrics.

Top of Funnel 64

Top of Funnel Account Based Marketing Demand Generation Ideal Customer Profiles 64

Chris Koch

FEBRUARY 5, 2010

This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40