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Why Lead Nurturing Success Means Not Asking for the Sale

The Point

As a sales professional or as a marketer, if you engage with a qualified prospect and that prospect doesn’t convert immediately to an opportunity, there’s every reason to stay in touch with that individual over time. The post Why Lead Nurturing Success Means Not Asking for the Sale appeared first on The Point.

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DMA Webinar: Top 10 Tips for Lead Nurturing Success

The Point

In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA).

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4 Reasons to Fulfill Offer Content via Email

The Point

A prospect just responded to one of your marketing emails, filled out the registration form, and wants the free white paper you offered. There are three basic ways to fulfill that offer content: 1. Lack of an attachment means the fulfillment email is less likely to run afoul of a prospect’s spam filters or network firewall.

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Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

NuSpark Consulting

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Demand generation is the lynchpin supporting the overall marketing and sales cycle. Lead Generation. Demand Generation. It sets the scene for conversion of a prospect into a customer.

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Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The findings included the following: 78% of CMOs believe custom content is important for future marketing. Score your leads.

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Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

He continues: “At the narrow bottom of the funnel is demand fulfillment – convincing someone ready to make a purchase of what specifically they should buy.”. OK, I confess: “demand fulfillment” is news to me. Call it lead nurturing. Call it content marketing. Wait, what? And as a buzzword, it’s kind of catchy.

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How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

markempa

Smart marketers apply some type of lead scoring to leads generated from website, SEO, and email initiatives. I recommend ranking trade show leads using the point-system outlined below – the higher the ranking, the hotter the lead. They need to do the same with trade shows. Trade-show registration lists.