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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. How does your current lead nurturing. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet.

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Why Lead Nurturing Success Means Not Asking for the Sale

The Point

But don’t equate “staying in touch” – or lead nurturing success – with simply asking the prospect over and over whether he or she is ready to buy. Provide a means to contact sales on the thank you page or in the fulfillment email that is sent to the prospect upon completing the registration form.

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Know How Companies Are Using Email Automation for Lead Nurturing

Valasys

Once you get a lead that has recently shown interest in your product or service, your next quintessential step is to nurture the lead. Nurturing the lead at right time is the first step towards conversion. One of the widely used lead nurturing strategy being implemented is email marketing.

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5 Reasons to Gate Lead Nurturing Content

The Point

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page. Why is that necessary when we already know who these people are? Here’s why: 1.

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The Case for Allowing Personal Emails on Lead Gen Forms

The Point

Should you allow prospects to enter a personal email address when they fill out lead gen forms? Translation: requiring business emails could cut lead volume in half, albeit (in theory) by eliminating those prospects less motivated to complete the form. The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet.

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DMA Webinar: Top 10 Tips for Lead Nurturing Success

The Point

In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA).

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4 Reasons to Fulfill Offer Content via Email

The Point

There are three basic ways to fulfill that offer content: 1. Lack of an attachment means the fulfillment email is less likely to run afoul of a prospect’s spam filters or network firewall. Congratulations. Direct the reader to a thank you page containing a link to the content. Send the reader the content as an email attachment.